12 Steps to Creating Viral Social Media Content With AI

Introduction

Creating viral social media content can be daunting, but with the power of AI, you can streamline the process and enhance your productivity. This tutorial outlines 12 essential steps shared by Domenic Ashburn, who successfully grew his Instagram following from zero to 180,000 by leveraging AI tools for content creation. Whether you're looking to build your brand or enhance your online presence, these steps will guide you through incorporating AI into your content strategy.

Step 1: Shift Your Mindset About AI

• Embrace AI as a tool to enhance your business.
• Focus on how AI can handle tasks that you find challenging or tedious.

Step 2: Develop Your Brand Voice

• Identify your brand's key messages and target audience.
• Ensure your content aligns with your voice and values.

Step 3: Script Your Content

• Gather valuable insights from newsletters or other sources.
• Use AI to help create a cohesive script by providing context and key points.
• Example prompt for AI: “Write a script based on these key points..."

Step 4: Set Up Your Recording Environment

• Use three types of lights for a professional look:
  • Backlight: Positioned behind you to create depth.
  • Hair light: Defines the edge of your face.
  • Key light: Illuminates your face from the front.
• Ensure the lights are positioned correctly for optimal effect.

Step 5: Record in the Right Format

• Use your smartphone to record vertically for platforms like Instagram.
• Take advantage of AI tools to expand your video for platforms requiring landscape format.

Step 6: Enhance Your Background with AI

• Use Adobe Photoshop Beta to generate background visuals.
• Select negative space around you to create a customized scene.
• Example process:

  1. Record your video.
  2. Take a screenshot of a frame.
  3. Upload the frame to Photoshop.
  4. Generate the background around you.
  

Step 7: Explore Animation and Characterization

• If you're uncomfortable on camera, use Runway Gen One to stylize your videos.
• This tool allows you to create caricature-like characters or different styles for your presentations.

Step 8: Utilize Cinematic Features

• Use your smartphone’s cinematic mode to blur backgrounds while keeping the subject in focus.
• Adjust the f-stop to create a more professional appearance.

Step 9: Incorporate Supporting Visuals

• To engage viewers, include split-screen visuals.
• Use tools like Art Grid for stock footage or Runway for AI-generated visuals to support your narrative.

Step 10: Edit with User-Friendly Tools

• Use CapCut for mobile video editing.
• The app provides free tutorials to help you navigate its features.

Step 11: Write Captions and Hashtags with AI

• After editing, use AI (like ChatGPT) to generate engaging captions and relevant hashtags.
• Example prompt: “Create a catchy caption and hashtags for this video based on its transcript.”

Step 12: Analyze Performance and Iterate

• Send daily metrics to your AI tool to gain insights on your account's performance.
• Ask AI to analyze why certain posts performed well to replicate successful strategies in the future.

Conclusion

By following these 12 steps, you can effectively harness the power of AI to create engaging social media content. Remember to adapt and iterate based on your performance metrics, and don't hesitate to leverage AI tools to enhance your creativity and productivity. Start implementing these strategies today and watch your social media presence grow!