#031 | Nachhaltigkeit im Unternehmen und E-Commerce | Smarketer Performance Marketing Podcast

Title: #031 | Nachhaltigkeit im Unternehmen und E-Commerce | Smarketer Performance Marketing Podcast Channel: Smarketer Live

Description: The video discusses the growing importance of sustainability in society and the business world, particularly in the E-Commerce sector. Consumers are increasingly willing to pay more for products that incorporate sustainable practices. The Smarketer agency shares insights on how to kickstart sustainability initiatives, drawing from their own experiences. The AG Nachhaltigkeit team, including Anna and Zacharie, leads the charge on sustainability within the agency and develops strategies to help clients become more sustainable through services like consulting.

Summary Overview:

• Introduction to sustainability and the 17 Sustainable Development Goals (SDGs) of the UN
• Exploration of the trend of sustainability in E-Commerce and consumer preferences
• Presentation of the Smarketer Sustainability Working Group's findings
• Information on the Sustainability Audit offered to Smarketer's clients
• Examples of Smarketer's sustainability initiatives

Tutorial:

1. Understanding Sustainability and SDGs: Learn about the 17 Sustainable Development Goals (SDGs) of the UN and their significance in promoting sustainability globally.

2. Trend of Sustainability in E-Commerce: Explore the consumer demand for sustainability in E-Commerce and how it influences purchasing decisions.

3. Smarketer's Sustainability Initiatives: Discover the results of the Smarketer Sustainability Working Group and the steps taken by Smarketer to promote sustainability.

4. Sustainability Audit for Clients: Understand the Sustainability Audit service offered by Smarketer to help clients enhance their sustainability efforts.

5. Taking Action Towards Sustainability: Implement sustainable practices in your own business or work environment by following the examples set by Smarketer.

6. Engage with Sustainability: Contact Smarketer through the provided link (tinyurl.com/smarketer-podcast) to receive guidance on becoming more sustainable in your business operations.

By following these steps, you can gain valuable insights into sustainability practices and take proactive steps towards promoting sustainability in your business or workplace.