How to create an email sequence with groovemail in 10 minutes

How to Create an Email Sequence with Conditional Logic using Groovemail

Step 1: Access Groovemail

1. Log in to your Groove account.
2. Navigate to Groovemail by clicking on the "New" button and selecting "Follow-up Sequence."

Step 2: Set Up Follow-up Sequence

1. Name your follow-up sequence and provide a description.
2. Create the sequence.
3. Set a trigger for the sequence launch by selecting one of the three options:
   • Launch the sequence based on selected tags.
   • Trigger the sequence when contacts are added to a specific list.
   • Initiate the sequence when contacts fill out a specific form.

Step 3: Create Email Content

1. Click on "Actions" and select "Add Email."
2. Enter the name of the email, sender information, subject, and preview text.
3. Use the email editor to craft your message.
4. Click "Done" to save the email.

Step 4: Schedule Email Sending

1. Add a time delay by clicking on "Actions" and selecting "Time Delay."
2. Choose to send the next email immediately or after a specific number of days or hours.
3. Alternatively, schedule the email for a specific date by selecting it from the calendar.
4. Click "Done" to confirm the time delay.

Step 5: Add Conditional Logic

1. To offer special deals based on conditions, set up tags for products and categories.
2. Use conditional splits to tailor emails based on tags or list memberships.
3. Edit conditions by clicking on the three dots and selecting "Edit."

Step 6: Customize Email Sequences

1. Continue adding emails, time delays, and conditional splits to create a personalized sequence.
2. Use tags, lists, and conditional logic to segment and target your audience effectively.

Step 7: End the Sequence

1. Add an "End of Sequence" action at the conclusion of each email path to ensure contacts exit the sequence.
2. Connect the end of the sequence to the appropriate flow using drag-and-drop functionality.

Step 8: Test and Review

1. Review your email sequence to ensure all triggers, emails, and conditions are set up correctly.
2. Test the sequence by subscribing to it with test contacts to verify the flow.

Step 9: Monitor Performance

1. Track the performance of your email sequence by monitoring open rates, click-through rates, and conversions.
2. Make adjustments as needed to optimize the sequence for better engagement.

Step 10: Further Learning and Resources

1. Explore additional features and resources offered by Groove, such as workshops and educational materials.
2. Join the Groove for Growth Academy for in-depth learning on mastering Groove tools.

Congratulations! You have successfully created an email sequence with conditional logic using Groovemail. Keep experimenting and refining your sequences for better audience engagement and conversions.