Les carrières du management commercial | Synergie Campus

Introduction

This tutorial provides an overview of career opportunities in commercial management as discussed in the "Les carrières du management commercial" conference hosted by the Université Jean Moulin Lyon 3. It aims to guide students and professionals interested in pursuing a career in this field by outlining key insights, strategies for success, and resources available.

Step 1: Explore Career Options in Commercial Management

• Understand the Roles: Research various roles within commercial management such as sales manager, marketing manager, and business development manager. Each position has distinct responsibilities and required skills.
• Identify Skills Required: Focus on essential skills such as:
  • Negotiation
  • Communication
  • Analytical thinking
  • Leadership
• Consider Industry Variability: Different industries may require specialized knowledge. Research sectors that interest you, such as retail, technology, or healthcare.

Step 2: Attend Networking Events

• Participate in Forums: Engage in events like the Stages-Alternance forum to connect with professionals and alumni.
• Prepare Your Elevator Pitch: Craft a concise introduction about yourself, highlighting your background and career aspirations.
• Follow-Up: After meeting professionals, send follow-up messages to express gratitude and maintain connections.

Step 3: Seek Mentorship

• Find a Mentor: Look for experienced professionals in commercial management who can provide guidance.
• Utilize University Resources: Leverage alumni networks and career services at your university to connect with potential mentors.
• Set Clear Goals: Define what you hope to learn from your mentor and establish a regular check-in schedule.

Step 4: Gain Practical Experience

• Internships and Apprenticeships: Apply for internships or apprenticeships to gain hands-on experience and build your resume.
• Volunteer for Projects: Participate in student organizations or volunteer for projects that can enhance your skills relevant to commercial management.
• Develop a Portfolio: Document your experiences and accomplishments to showcase your skills to future employers.

Step 5: Continuous Learning and Development

• Enroll in Courses: Consider taking additional courses or certifications in areas such as digital marketing, sales strategies, or data analysis.
• Stay Updated: Follow industry trends and news through relevant publications, webinars, and professional associations.
• Engage in Self-Reflection: Regularly assess your skills and knowledge to identify areas for improvement.

Conclusion

Pursuing a career in commercial management involves understanding the roles available, networking effectively, seeking mentorship, gaining practical experience, and committing to continuous learning. By following these steps, you can enhance your career prospects and prepare yourself for success in the dynamic field of commercial management. Consider taking action today by attending a networking event or exploring internship opportunities to kickstart your journey.