Inside My Monthly WORKFLOW as a Social Media Agency Owner

Introduction

This tutorial provides a structured monthly workflow for social media agency owners, inspired by Milou Pietersz's video. It outlines the tasks to focus on each week of the month, helping social media managers and agency owners streamline their operations and boost efficiency.

Step 1: Admin and Deep Work in Week 1

Focus on administrative tasks and deep work to lay a strong foundation for the month.

• Conduct Administrative Tasks

  • Review client contracts and invoices.
  • Organize project management tools (e.g., ClickUp).

• Deep Work

  • Allocate time for strategic planning.
  • Analyze past performance data to inform future strategies.
  • Identify areas for improvement in your service offerings.

Tip: Dedicate uninterrupted time blocks to deep work to enhance productivity.

Step 2: Content Mapping in Week 2

Map out content strategies and themes for the upcoming weeks.

• Brainstorm Content Ideas

  • Gather input from your team or clients.
  • Use tools like mind maps for visual organization.

• Create a Content Calendar

  • Plan content types (e.g., posts, stories, videos).
  • Align content with upcoming events or holidays.

• Set Goals for Each Piece of Content

  • Define objectives (e.g., engagement, conversion).

Common Pitfall: Avoid trying to create content on the fly; planning is key to consistency.

Step 3: Meetings and Content Creation in Week 3

Engage in collaborative efforts and start content creation.

• Schedule Team Meetings

  • Discuss content ideas and finalize strategies.
  • Assign roles and deadlines for content creation.

• Create Content

  • Develop visuals, captions, and videos based on the calendar.
  • Use tools like Canva for graphic design.

• Gather Feedback

  • Share drafts with team members for constructive criticism.

Tip: Use collaborative tools (e.g., Google Docs) for real-time editing.

Step 4: Scheduling Approved Content in Week 4

Finalize content and schedule it for publication.

• Review and Approve Content

  • Ensure all pieces align with branding and strategy.
  • Make necessary edits based on feedback.

• Schedule Content

  • Use social media management tools (e.g., Cloud Campaign, AgoraPulse).
  • Set optimal posting times based on audience analytics.

• Monitor Engagement

  • Prepare to engage with followers once content goes live.

Practical Tip: Set reminders to check on scheduled posts to respond quickly to audience interaction.

Conclusion

By following this structured monthly workflow, social media agency owners can enhance their efficiency and effectiveness in managing client accounts. Start by prioritizing administrative tasks in the first week, followed by content mapping, collaborative creation, and scheduling. Implementing this routine can lead to more organized operations and better results for your clients. Consider testing this workflow for a month and adjust it based on your agency's specific needs.