How To Succeed with a NEW Facebook Ad Account

How to Succeed with a New Facebook Ad Account

1. Understanding the Challenge

   • Starting with a new Facebook ad account can be challenging due to the lack of conversion history.
   • Facebook's machine learning and AI algorithms rely on historical data to optimize campaigns effectively.

2. Campaign Strategy for New Accounts

   • Avoid changing the campaign type or objective to something less effective like optimizing for landing page views.
   • Stick with the campaign type that aligns with your ultimate goal, whether it's sales or leads.

3. Targeting Strategy

   • Initially, use broad or open targeting to allow Facebook's algorithms to gather data.
   • Consider using Advantage Plus Audience targeting to reach specific demographics.

4. Campaign Structure

   • Start with a few campaigns targeting different objectives rather than spreading budget across multiple campaigns.
   • Keep the number of ad sets and ads within each campaign limited to consolidate data for faster learning.

5. Budget Management

   • Start with a modest budget to test and optimize your campaigns before scaling up.
   • Avoid overspending in the early stages when the account is still learning and optimizing.

6. Optimizing for Conversions

   • Focus on optimizing for conversions or purchase events rather than switching to landing page views.
   • Allow the ad account to gather data and optimize based on real-time performance metrics.

7. Scaling Strategy

   • Once you have identified what works for your business, gradually scale your campaigns based on successful strategies.
   • Be patient and avoid rushing into large-scale spending without understanding what drives conversions for your business.

8. Further Resources

   • Consider seeking professional help for Facebook and Instagram advertising services to optimize your campaigns effectively.
   • Watch tutorials on scaling Facebook ads correctly to avoid common pitfalls.

By following these steps and strategies, you can navigate the challenges of a new Facebook ad account and work towards achieving successful results over time.