Tear-Jerker Commercials Create Internet Challenge

Introduction

This tutorial explores the emotional impact of the commercial "Giving," created by Thanonchai Sornsriwichai for True Move, a Thai phone company. It has sparked an internet challenge where viewers attempt to watch the ad without crying. This guide will help you understand the elements that make this commercial so moving and how to engage with the content effectively.

Step 1: Watch the Commercial

• Find the Video: Access the commercial titled "Giving" by searching for it on YouTube or directly via the link here.
• Prepare for Viewing: Set aside a quiet space where you can focus. This will enhance your emotional connection to the ad.
• Be Open-Minded: Approach the video without preconceived notions. Allow yourself to engage fully with the story and its emotional cues.

Step 2: Analyze the Emotional Elements

• Storyline: Pay attention to the narrative arc. The commercial typically revolves around themes of kindness, sacrifice, and human connection.
• Character Development: Note how the characters are portrayed. Look for moments that evoke empathy or nostalgia.
• Music and Sound Effects: Listen to how the soundtrack complements the visuals. Emotional music can significantly heighten the impact of a scene.

Step 3: Reflect on Your Reaction

• Personal Feelings: After watching, take a moment to reflect on your emotional response. Did you cry? What specific moments touched you?
• Discuss with Others: Share your thoughts with friends or on social media. Engaging in discussions can deepen your understanding and appreciation of the ad.

Step 4: Participate in the Internet Challenge

• Challenge Others: Encourage friends to watch the commercial and see if they can hold back tears. Share results on social media platforms using hashtags to join the conversation.
• Create a Reaction Video: If comfortable, record your reaction while watching the ad. This can be a fun way to engage with the challenge and share your experience with a broader audience.

Conclusion

The "Giving" commercial by True Move is an excellent example of storytelling that resonates emotionally with viewers. By watching, analyzing, and discussing the ad, you can deepen your understanding of its impact. Participating in the challenge not only brings entertainment but also fosters connections through shared experiences. Enjoy exploring the emotional depths of this powerful commercial!