Pandangan Transmissional View dalam Komunikasi

Introduction

This tutorial explores the concept of communication as a transmission of messages, based on the insights from the video "Pandangan Transmissional View dalam Komunikasi" by Tri Hastuti Nur R. Understanding this perspective is crucial for grasping how messages are conveyed and received, which is fundamental in various fields, including marketing, education, and interpersonal communication.

Step 1: Understand Communication as Message Transmission

• Communication is viewed as the process of sending and receiving messages.
• It involves a sender, a message, a medium, and a receiver.
• This perspective emphasizes clarity and effectiveness in how messages are conveyed.

Practical Tips

• Aim for concise and unambiguous messages.
• Choose appropriate mediums (e.g., email, phone, face-to-face) based on the context and audience.

Step 2: Explore the Positivistic Paradigm

• The positivistic paradigm focuses on observable phenomena and measurable facts.
• It assumes that knowledge is built on empirical evidence.

Key Assumptions of the Positivistic Paradigm

1. Reality is objective and exists independently of observers.
2. Knowledge is derived from scientific methods and empirical data.
3. Communication can be studied through quantitative research methods.

Practical Tips

• Utilize surveys and experiments to gather data on communication effectiveness.
• Analyze results to draw conclusions about communication practices.

Step 3: Identify Theories within the Positivistic Paradigm

• Familiarize yourself with key theories that align with the positivistic view of communication, such as:
  • Shannon-Weaver Model: Focuses on the technical aspects of communication, illustrating how messages are encoded, transmitted, and decoded.
  • Berlo's SMCR Model: Emphasizes the Source-Message-Channel-Receiver dimensions of communication.

Practical Tips

• Apply these models to analyze real-world communication scenarios.
• Use them as frameworks for developing communication strategies.

Conclusion

The transmissional view of communication highlights the importance of message transmission and the role of empirical research in understanding communication dynamics. By grasping the positivistic paradigm and its associated theories, one can enhance their communication skills and effectiveness in various contexts.

Next steps may include applying these concepts in your own communication strategies or exploring further theories and models to deepen your understanding of communication practices.