Thursday, April 18th: EXPIRED How to List

Step-by-Step Tutorial: How to Engage Expired Listings Using Listings to Leads Tools

1. Identify Expired Homeowners:

   • Utilize paid services like My Plus Leads, Redex, Vulcan 7, or services provided by your MLS.
   • Explore free options such as your MLS, Zillow, or other websites to track expired listings.

2. Utilize Listings to Leads Tools:

   • Create landing pages using the Listings to Leads platform. You can create multiple landing pages tailored to different areas.
   • Landing pages come with marketing tools like print flyers, postcards, door hangers, and emails automatically generated for engagement.

3. Engage Expired Homeowners:

   • Use scripts provided by Listings to Leads for direct mail, door knocking, or email communications.
   • Optional tools like QR codes, embed codes, Facebook and Instagram ads can enhance engagement efforts.

4. Utilize PDF Guides:

   • Access PDF guides for expired homeowners on Listings to Leads with accompanying tools like video scripts, Facebook and Instagram ads.
   • Incorporate social media posts, Google ads, and eFlyers to engage expired listings effectively.

5. Create Landing Pages:

   • Sign up for a free trial on Listings to Leads and navigate to the landing page creation section.
   • Customize landing pages with specific area names and ensure the domain reflects expertise in real estate marketing.

6. Implement Print Marketing:

   • Download and print flyers, postcards, and door hangers provided by Listings to Leads for targeting expired listings.
   • Utilize QR codes and engaging messaging on print materials to drive traffic to landing pages.

7. Email Marketing:

   • Send weekly emails to expired homeowners using templates provided by Listings to Leads.
   • Integrate email campaigns with CRM systems for efficient follow-up and engagement.

8. Video Scripts and Social Media Ads:

   • Use short-form video scripts for engaging content creation.
   • Consider running Facebook and Instagram ads targeting expired listings for increased visibility.

9. Continuous Follow-Up:

   • Rotate between sending PDF guides and engaging with expired leads through various marketing tools.
   • Maintain consistent communication through calls, emails, and marketing materials to nurture leads effectively.

10. Maximize Engagement Opportunities:

• Target older expired listings as they may be more likely to relist sooner than average homeowners in the area.
• Persistently engage with expired listings until they either list with you or another agent.

11. Utilize Paid Services for Enhanced Outreach:

• Consider using dialer services like Vulcan 7 or Redex for efficient outreach.
• Leverage scripts provided by these services for effective communication with expired listings.

12. Optimize Marketing Strategies:

• Tailor marketing efforts based on the response rate and adjust strategies accordingly.
• Keep track of engagement metrics and refine your approach to maximize results.

By following these steps and utilizing the tools provided by Listings to Leads, you can effectively engage with expired listings and increase your chances of securing new listings in your local area.