How a “Free” Form Builder SaaS Makes $100k Every Month

Step-by-Step Tutorial: How to Build a Successful SaaS Business like Tally

Step 1: Identify a Problem

• Recognize a problem or inefficiency in a particular industry or your own experience.
• For Tally founders, the issue was the lack of affordable and user-friendly form-building tools.

Step 2: Develop a Unique Solution

• Create a unique solution to address the identified problem.
• Tally founders focused on building an easy, beautiful, and free form builder without limitations.

Step 3: Test Your MVP

• Release a Minimum Viable Product (MVP) to a small group of friends and family for initial feedback.
• Incorporate feedback to improve the product before launching it to a wider audience.

Step 4: Conduct Manual Outreach

• Reach out to potential users through manual cold outreach.
• Engage with creators, indie hackers, and startup founders to gather feedback and build a community around your product.

Step 5: Launch Your Product

• Officially launch your product on platforms like Product Hunt to gain visibility.
• Leverage the launch to attract early users and grow your user base.

Step 6: Listen to User Feedback

• Pay attention to user feedback and implement features based on user needs and requests.
• Engage with your community to build loyalty and advocacy for your product.

Step 7: Monetize Your Product

• Offer premium features or plans for users who require additional functionalities.
• Consider options like removing branding or providing custom domains for a fee.

Step 8: Focus on Growth

• Continuously work on growing your user base through positive word-of-mouth, community engagement, and strategic marketing efforts.
• Utilize social media platforms, forums, and relevant communities to promote your product.

Step 9: Maintain a Lean Team

• Operate with a small, focused team to stay agile and efficient.
• Utilize essential tools like Notion for documentation, Slack for communication, Figma for design, Missive for email handling, and CleanShot for product visuals.

Step 10: Scale and Iterate

• Keep evolving your product based on user feedback and market trends.
• Strive for consistent growth while maintaining the core values and user-centric approach that set your product apart.

By following these steps and staying committed to innovation and user satisfaction, you can build a successful SaaS business like Tally and achieve sustainable revenue growth over time.