7จิตวิทยาการขายขั้นสูง ขาย 100 คน ปิดได้ 99 - Top1% Podcast พัฒนาตัวเอง

Introduction

This tutorial provides advanced sales psychology techniques to help you effectively sell to customers. Drawing from insights shared in the Top1% Podcast, you will learn how to approach sales by focusing on the customer's needs and experiences. By applying these methods, you can significantly increase your closing rates.

Step 1: Sell Results Instead of Products

• Focus on the outcomes your product or service provides rather than the features.
• Highlight how your offering can solve specific problems or improve the customer’s situation.
• Use testimonials or case studies to illustrate successful results that previous customers have achieved.

Step 2: Impress Before Selling

• Build rapport with your customers before attempting to sell.
• Use engaging conversation to create a positive first impression.
• Find common ground or shared interests to foster a connection.

Step 3: Listen More Than You Speak

• Prioritize active listening to understand your customer's needs and desires.
• Ask open-ended questions to encourage customers to express their thoughts.
• Reflect back what you hear to show understanding and build trust.

Step 4: Create a Sense of Exclusivity

• Make your product or service feel exclusive or desirable.
• Use phrases like "limited availability" or "only for a select group" to pique interest.
• Encourage customers to feel special for considering your offering.

Step 5: Tailor Examples to the Customer

• Customize your examples and case studies to align with the customer’s situation.
• Use relatable scenarios that reflect the customer's industry or challenges.
• This personalized approach helps them visualize the benefits of your offering.

Step 6: Establish Urgency

• Use time-sensitive offers to encourage quick decision-making.
• Phrases like "act now" or "limited-time offer" can motivate customers to take action.
• Clearly communicate any deadlines or limitations on your offer.

Step 7: Assume the Customer's Decision

• Approach the closing phase with confidence by assuming the customer is ready to buy.
• Use language that reflects this assumption, such as "When would you like to get started?"
• This helps to steer the conversation towards finalizing the sale rather than hesitating.

Conclusion

By implementing these seven advanced sales psychology techniques, you can enhance your selling strategy and increase your closing rates. Focus on selling results, impressing customers, listening actively, creating exclusivity, tailoring examples, establishing urgency, and assuming decisions. Start applying these principles today to see significant improvements in your sales effectiveness.