LE SSERAFIM (르세라핌) 'CRAZY' OFFICIAL MV

Introduction

This tutorial provides a comprehensive breakdown of the official music video "CRAZY" by LE SSERAFIM. It highlights the creative processes involved in the production, including direction, styling, and technical aspects. Whether you're a fan of K-pop or an aspiring filmmaker, this guide will offer insights into the art of music video creation.

Step 1: Understanding the Creative Direction

• Creative Leadership: The video is creatively directed by Nu Kim, who sets the overall vision and aesthetic.
• Visual Coordination: Yujoo Kim plays a crucial role in coordinating the visual elements to ensure a cohesive look.
• Style Direction: Yoon Cho, Soo Lee, and Jay Kim are responsible for the fashion and styling choices that reflect the group's identity.

Step 2: Production Team Overview

• Content Production: Yurok Jang leads the content production, overseeing the execution of creative ideas.
• A&R Team: The A&R team, including Kyuyoung Kim and Yujeong Kim, is vital for selecting songs and overseeing the artistic development.
• Performance Direction: Soyeon Park directs the performance, ensuring that the choreography aligns with the song’s energy.

Step 3: Technical Aspects of Filming

• Director of Photography: Jinhyuk Lee captures the visuals, managing camera angles and lighting to enhance the storytelling.
• Gaffer and Lighting Crew: Joonghyuk Jung and the lighting crew work to create the desired ambiance through effective lighting setups.

Step 4: Dancer Coordination

• Dancer Selection: The Juicy Couture dancers add dynamic performances to the video, contributing to its high-energy feel.
• Movement Direction: Sukyung Yoo coordinates the dancers’ movements, ensuring synchronization with the music and each other.

Step 5: Post-Production Elements

• Editing: Yunah Sheep handles the editing, piecing together various footage to create a seamless final product.
• Visual Effects: Soohwan Oh supervises VFX, adding digital elements that enhance the visual storytelling.
• Color Grading: Changbeen Yu is responsible for color correction, ensuring a polished and professional look.

Step 6: Engagement and Promotion

• Social Media Presence: LE SSERAFIM engages with fans through multiple platforms, including Instagram, Twitter, and TikTok.
• Connecting with Fans: Utilizing platforms like Weverse and SoundCloud allows fans to connect deeper with the group and their music.

Conclusion

The "CRAZY" music video by LE SSERAFIM exemplifies a well-coordinated effort between creative direction, production, and post-production. By breaking down the roles and processes involved, you can appreciate the intricate details that contribute to a successful music video. For aspiring creators, consider exploring each aspect, from directing to editing, to enhance your own projects.