Untuk Bertahan di Tengah Pandemi, Perajin Mabel Ubah Haluan Jadi Produksi Mainan Edukasi

Introduction

In this tutorial, we will explore how a wood craftsman in Malang, Indonesia, successfully pivoted his business during the COVID-19 pandemic by shifting from furniture production to creating educational toys. This guide will provide insights into the steps he took, the materials he used, and the market strategies he implemented, which can inspire others facing similar challenges.

Step 1: Identify Market Needs

• Assess the impact of the pandemic on your current business.
• Research emerging trends and demands in the market.
• For instance, observe the increased need for educational toys as parents seek engaging activities for their children who are staying at home.

Step 2: Shift Focus to Educational Toys

• Decide to pivot your product line based on market research.
• Consider the age group you want to target. In this case, focus on children under five years old.
• Understand the benefits of educational toys, such as enhancing motor skills, sensory development, and emotional intelligence.

Step 3: Choose the Right Materials

• Opt for safe and sustainable materials, like pine wood, that are non-toxic for children.
• Ensure that all materials meet safety standards for children’s products.
• Research different wood processing methods to enhance the quality and safety of your toys.

Step 4: Develop Unique Product Designs

• Create distinct designs that cater to educational development.
• Consider using Montessori principles in your designs, which encourage hands-on learning.
• Utilize customer feedback to refine your prototypes and designs.

Step 5: Expand Production Capabilities

• Invest in tools and equipment necessary for toy production.
• Consider increasing your workforce if demand grows, or hone your skills for more efficient production.
• Monitor production levels and adjust based on sales forecasts.

Step 6: Market Your New Products

• Utilize social media and online platforms to showcase your new educational toys.
• Highlight the benefits of your products in your marketing materials.
• Reach out to potential customers in different markets, such as Singapore and Australia, to expand your sales horizons.

Step 7: Build Relationships with Customers

• Engage with parents and educators to understand their needs and preferences.
• Offer customization options for organizations or groups ordering in bulk.
• Maintain good communication and provide excellent customer service to foster loyalty.

Conclusion

Yusuf Affandi's transition from furniture making to producing educational toys demonstrates resilience and adaptability in challenging times. By identifying market needs, using safe materials, and effectively marketing products, you too can find new opportunities amidst adversity. Consider these steps as a blueprint for navigating your own business challenges, and don’t hesitate to experiment with new ideas to stay relevant in your industry.