Published on May 19, 2024

If I Wanted to Grow An Audience in 2024, I'd Do This

Step-by-Step Guide:

How to Grow an Online Audience from Scratch

  1. Define Your Niche:

    • Identify your target audience and the value you aim to provide.
    • Consider creating content tailored to a specific niche to stand out.
  2. Research and Replicate Viral Content:

    • Study successful content in your niche and replicate elements like titles and thumbnails.
    • Analyze popular YouTube channels and viral videos for inspiration.
  3. Utilize Unfair Advantages:

    • Leverage any expertise or experience you have in a particular field.
    • Focus on creating content that adds unique value to your audience.
  4. Start with Specific Topics:

    • Begin by creating niche-specific content to attract a dedicated audience.
    • Share your knowledge and experience on a particular subject to establish credibility.
  5. Evolve Your Content Strategy:

    • Explore adjacent topics and interests to expand your content offerings.
    • Adapt your content based on audience feedback and emerging trends.
  6. Systemize Content Creation:

    • Develop a structured approach to creating content consistently.
    • Implement systems and processes to streamline content production.
  7. Optimize Title and Thumbnail:

    • Invest time in creating compelling titles and thumbnails to attract viewers.
    • Ensure that your video packaging is engaging and relevant to your target audience.
  8. Focus on Hook and Structure:

    • Capture viewers' attention with a strong hook in the first 30 seconds of your video.
    • Organize your content with a clear and engaging three-part structure.
  9. Utilize Royalty-Free Music:

    • Consider using platforms like Epidemic Sound for high-quality, royalty-free music.
    • Enhance your videos with background music without worrying about copyright issues.
  10. Prioritize Consistency and Input Goals:

    • Set achievable input goals that are within your control.
    • Commit to posting content consistently over an extended period to see results.
  11. Delegate and Systemize Tasks:

    • Delegate tasks such as research, writing, editing, and publishing to streamline your workflow.
    • Create systems and structures to scale your content creation process effectively.
  12. Repurpose Content Across Platforms:

    • Extend the reach of your content by repurposing it for different social media platforms.
    • Create variations of your content to engage with diverse audiences across various channels.
  13. Evolve and Grow Your Content Pipeline:

    • Build a team to support your content creation process and manage day-to-day operations.
    • Continuously evolve your content strategy to adapt to changing audience preferences and trends.

By following these steps, you can effectively grow an online audience from scratch and establish a successful presence in your chosen niche.