Recursos de Anuncios: Las extensiones más importantes de Google Ads

Introduction

In this tutorial, we will explore how to effectively utilize ad resources, also known as ad extensions, in Google Ads to enhance the performance of your advertising campaigns. These tools can significantly increase the visibility and effectiveness of your ads. We will guide you through the key types of extensions available and how to implement them in your campaigns.

Step 1: Accessing Ad Resources in Google Ads

To begin using ad extensions, follow these steps:

1. Log into your Google Ads account.
2. Navigate to the campaign where you want to add extensions.
3. Click on the "Ads & extensions" tab.
4. Select "Extensions" from the drop-down menu.
5. Click the plus (+) button to add new extensions.

Step 2: Utilizing Site Links

Site links allow you to add additional links to your ad, directing users to specific pages on your website.

1. In the extensions menu, click on "Site link extensions."
2. Enter the link text and the URL for each site link.
3. Optionally, add descriptions to provide more context for users.
4. Save your changes.

Tip: Use clear and enticing text for your site links to encourage clicks.

Step 3: Adding Callout Text

Callout extensions let you add additional descriptive text to your ads.

1. Go to the "Callout extensions" section.
2. Click on the plus (+) button to create a new callout.
3. Enter short phrases that highlight unique selling points (e.g., "Free Shipping," "24/7 Support").
4. Save your changes.

Common Pitfall: Ensure you stay within the character limit for callouts to avoid truncation.

Step 4: Implementing Structured Snippets

Structured snippets provide additional details about your products or services.

1. Navigate to the "Structured snippet extensions."
2. Click the plus (+) button to add a new snippet.
3. Choose a header that fits your offerings (e.g., "Types," "Brands").
4. Enter the relevant values for the header.
5. Save your changes.

Practical Tip: Use structured snippets to highlight specific features or categories that matter to your audience.

Step 5: Setting Up Call Extensions

Call extensions allow users to call your business directly from the ad.

1. Go to the "Call extensions" section.
2. Click the plus (+) button to create a new call extension.
3. Enter your phone number and select the device preference (mobile/desktop).
4. Save your changes.

Real-World Application: Call extensions are particularly useful for businesses that rely on phone inquiries.

Step 6: Adding Promotion Extensions

Promotion extensions allow you to showcase special offers.

1. Navigate to the "Promotion extensions" section.
2. Click the plus (+) button to add a new promotion.
3. Specify the promotion text, URL, and any relevant dates (start and end).
4. Save your changes.

Tip: Promote seasonal discounts or limited-time offers to create urgency.

Conclusion

By leveraging these ad resources in Google Ads, you can significantly enhance your ad's visibility and effectiveness. Start by accessing the extensions menu, and then systematically implement site links, callouts, structured snippets, call extensions, and promotion extensions. Regularly review and optimize your extensions based on campaign performance to maximize your advertising success. For further learning, consider exploring additional resources on Google Ads and digital marketing strategies.