FORMATION GOOGLE ADS 2024 - Débutant à Expert en 1 heure (Réseau de Recherche)

Introduction

This tutorial provides a comprehensive guide on using Google Ads, specifically for beginners looking to become proficient in creating and managing search network campaigns. Drawing from the video "FORMATION GOOGLE ADS 2024 - Débutant à Expert en 1 heure," this guide will cover the fundamental concepts, practical steps for campaign creation, and conversion tracking, ensuring you can effectively utilize Google Ads for your advertising needs.

Step 1: Understanding Google Ads

• Why Google Ads?

  • Google Ads is a powerful platform to reach potential customers actively searching for products or services you offer.

• Types of Campaigns

  • Search Campaigns: Text ads on Google Search results.
  • Display Campaigns: Visual ads on websites in the Google Display Network.
  • Shopping Campaigns: Product listings on Google.
  • Video Campaigns: Ads shown on YouTube.

Step 2: Setting Up Your Account

• Account Structure

  • Understand the hierarchy: Account > Campaigns > Ad Groups > Ads.

• Creating Campaigns

  • Choose your campaign type based on your goals (e.g., sales, leads).
  • Set a campaign name and budget.

Step 3: Organizing Ad Groups

• Creating Ad Groups
  • Group similar ads together targeting specific keywords.
  • Keep ad groups focused on a single theme for better ad relevance.

Step 4: Crafting Effective Ads

• Requirements for Ads

  • Ensure compliance with Google’s advertising policies.

• Components of an Ad

  • Headline: Attention-grabbing and relevant.
  • Description: Clearly state the offer and call-to-action.

• Ad Ranking

  • Understand how bids, quality score, and expected click-through rates affect ad visibility.

Step 5: Managing Keywords

• Keyword Research

  • Use tools like Google Keyword Planner to find relevant keywords.

• Types of Keyword Match

  • Broad Match: Shows ads for relevant variations.
  • Phrase Match: Shows ads for phrases and close variations.
  • Exact Match: Shows ads for exact keywords only.

• Negative Keywords

  • Identify and exclude keywords that are not relevant to your ads to avoid wasted spend.

Step 6: Setting Up Conversion Tracking

• Understanding Conversions

  • Define what a conversion is for your business (e.g., purchases, sign-ups).

• Configuring Conversion Tracking

  • Use the Google Ads interface to set up tracking.
  • Implement the tracking code on your website.

• Conversion Goals

  • Set specific goals, such as tracking sales value or lead generation.

Step 7: Optimizing Your Campaign

• Optimization Techniques

  • Regularly review performance metrics like click-through rates and conversion rates.

• Keyword Optimization

  • Adjust bids on high-performing keywords and pause underperforming ones.

• Ad Optimization

  • Test different ad copies and formats to improve performance.

• Landing Page Performance

  • Ensure your landing pages are relevant and optimized for conversions.

Conclusion

This guide has outlined essential steps to start using Google Ads effectively, from understanding campaign types to setting up conversion tracking and optimization strategies. To enhance your skills further, consider exploring more advanced techniques and strategies, or enroll in a dedicated course on media buying. By following these steps, you'll be well on your way to leveraging Google Ads for your business success.