Tablet PC - Beer, Beverage Distribution / Sales

Introduction

This tutorial outlines how Dale Lee Distributing, an Anheuser Busch Distributor, successfully integrated a rugged tablet solution into their sales process. By using MobileDemand's xTablet, they enhanced their field operations, improved data collection, and increased efficiency. This guide provides step-by-step insights into implementing a similar solution for beverage distribution and sales.

Step 1: Identify Your Needs

Before selecting a rugged tablet, assess your specific requirements:

• Software Compatibility: Ensure the tablet can run your sales force automation software.
• User-Friendliness: Choose a device that is easy to navigate for your sales team.
• Durability: Look for tablets with rugged features suitable for harsh environments.
• Battery Life: Opt for devices with extended battery life for long working hours.

Practical Tip

Consider the environment where the tablet will be used. Features such as waterproofing and drop resistance can be crucial.

Step 2: Select the Right Device

Choose a rugged tablet that meets your identified needs. The xTablet is highlighted for:

• Integrated Numeric Keypad: Facilitates quick number entry, essential for sales efficiency.
• Rugged Design: Proven durability in real-world scenarios, like surviving drops and outdoor conditions.
• AB Certification: Ensure the device meets industry standards for quality and reliability.

Common Pitfall to Avoid

Do not underestimate the importance of a good keypad layout. Transitioning from a traditional device may require time for adjustment.

Step 3: Implement the Technology

Once you've selected a tablet, proceed with the implementation:

• Deploy the Tablets: Distribute the devices to your sales team for immediate use.
• Train Your Team: Provide training sessions to familiarize them with the new system and software.
• Integrate with Existing Systems: Ensure the tablet is properly connected to your inventory and sales systems.

Practical Tip

Utilize PowerPoint presentations on the tablets to showcase promotional materials and point-of-sale displays effectively.

Step 4: Optimize Sales Processes

Leverage the capabilities of the tablet to enhance sales productivity:

• Direct Order Entry: Allow salesmen to take orders directly from their accounts without returning to the office.
• Real-Time Data Access: Enable salespeople to track inventory and manage orders on the spot.
• Efficient Routing: Automate the process of sending orders to the warehouse and delivery personnel.

Example Application

Salesmen can leave from home, visit accounts directly, collect orders, and send them to the warehouse, minimizing delays.

Step 5: Monitor and Evaluate Performance

After deployment, track the efficiency and productivity improvements:

• Collect Data on Sales Activity: Analyze how much time is saved and the increase in order accuracy.
• Adjust Processes as Needed: Use feedback from the sales team to refine the system and address any challenges.

Key Metrics to Consider

• Increase in SKUs managed without adding personnel.
• Reduction in time spent in the office for sales activities.

Conclusion

Implementing a rugged tablet solution like the xTablet can significantly enhance the efficiency of your beverage distribution operations. By following these steps, you can ensure a smooth transition to a more effective sales process. Focus on training your team and continuously monitor performance to reap the full benefits of your investment in technology.