3 Amazon FBA Keyword Strategies You NEED To Implement TODAY

Introduction

In this tutorial, we'll explore three essential keyword strategies for Amazon FBA that can help you gain a competitive edge. These strategies are designed to enhance your product visibility, lower advertising costs, and effectively target the right search terms. By implementing these techniques, you can significantly improve your sales performance on Amazon in under 20 minutes.

Step 1: Conduct Keyword Research Using Helium 10

• Sign up for Helium 10 if you haven't already. You can get two months free or use discount codes for savings.
• Access the Helium 10 tools, particularly the keyword research tool.
• Enter your product’s main keywords to generate a list of related search terms.
• Analyze the search volume and competition level for each keyword:
  • Prioritize keywords with high search volume and low competition.
  • Look for long-tail keywords that are more specific and less competitive.

Step 2: Analyze Competitor Data

• Identify your main competitors in your product category.
• Use a tool like Helium 10 to scrape data from the competitors’ listings.
• Focus on the following metrics:
  • Best-selling keywords they are ranking for.
  • Their ad spend on specific keywords.
  • Conversion rates for the keywords they target.
• Create a comparison chart to visualize where you can improve and what keywords to target for your own listings.

Step 3: Utilize Amazon's Search Term Query Report

• Access your seller account and navigate to the Reports section.
• Find the Search Term Query Report, which gives insights into the actual search terms that led customers to your products.
• Download the report and analyze the search terms:
  • Identify high-performing search terms that are currently underutilized in your listings.
  • Discover negative keywords that are costing you in ad spend without generating sales.

Step 4: Implement Brand Analytics Data

• Utilize Amazon’s Brand Analytics if you are registered in the Brand Registry.
• Access the Brand Analytics dashboard to find useful data on customer behavior and popular search terms.
• Focus on:
  • The top search terms for your category.
  • The click share and conversion rates for those terms.
• Integrate these insights into your keyword strategy to target high-value terms that resonate with your audience.

Conclusion

By following these four steps, you can effectively implement powerful keyword strategies that will enhance your Amazon FBA performance. Remember, consistent analysis and adjustment of your keyword targets are crucial for maintaining a competitive advantage. Start today with these strategies to optimize your listings and increase your sales potential. For further learning, consider joining the FBA Masterclass or accessing additional resources provided in the video description.