I Tried 10 Email Marketing Plugins for 30 Days and THIS ONE Won

Introduction

In this tutorial, we will guide you through the process of setting up and maximizing your email marketing efforts using Omnisend, an all-in-one solution for email, SMS, and automation. This guide is based on a 30-day trial of various email marketing plugins, ultimately highlighting why Omnisend stands out. Whether you're just starting or looking to refine your existing email marketing strategy, this tutorial will provide you with the essential steps and tips to succeed.

Step 1: Sign Up for Omnisend

• Visit the Omnisend website and click on the sign-up button.
• Fill in the required information, including your email address and a password.
• Confirm your email address via the verification email sent by Omnisend to activate your account.

Step 2: Connect Your Website

• Log into your Omnisend account.
• Navigate to the "Integrations" section in the dashboard.
• Select the WordPress integration option.
• Install the Omnisend plugin on your WordPress site by searching for it in the plugins directory.
• Activate the plugin and follow the prompts to connect your Omnisend account with your WordPress site.

Step 3: Create Forms for Your Website

• Go to the "Forms" section within Omnisend.
• Choose the type of form you want to create (e.g., pop-up, embedded form).
• Customize the form’s design and fields to capture essential information, like email addresses.
• Set the display rules (when and where the form appears on your website).
• Save and publish the form, ensuring it integrates seamlessly into your WordPress site.

Step 4: Creating Email Campaigns

• Access the "Campaigns" tab in your Omnisend dashboard.
• Click on "Create Campaign" and select the type of email campaign you want to send.
• Design your email using the drag-and-drop editor or choose from pre-designed templates.
• Personalize your email content and subject line to engage your audience.
• Schedule the campaign for a specific date and time or send it immediately.

Step 5: Creating Segments

• Navigate to the "Segments" section in Omnisend.
• Click on "Create Segment" to define a new audience group based on specific criteria (e.g., purchase history, engagement level).
• Use filters to refine your segment, ensuring your emails reach the right audience.
• Save your segment for use in future campaigns or automations.

Step 6: Setting Up Email Automation

• Go to the "Automation" tab in your Omnisend dashboard.
• Click on "Create Workflow" to start a new automated email series.
• Choose from pre-built workflows or create your own from scratch.
• Define triggers for your automation (e.g., welcome series, abandoned cart).
• Customize the emails in the workflow to provide a tailored experience for your subscribers.
• Activate the automation once you’re satisfied with the setup.

Step 7: Integrating SMS Marketing

• Access the "SMS" marketing section within Omnisend.
• Set up your SMS marketing account by following the prompts to configure your settings.
• Create SMS campaigns similar to email campaigns, ensuring you comply with regulations regarding SMS marketing.
• Incorporate SMS into your marketing strategy for an omnichannel approach.

Step 8: Utilizing AI Prompts for Email

• Explore the AI prompts feature within Omnisend to generate content ideas for your emails.
• Use the suggestions to enhance your email copy, making it more engaging and effective.
• Test different prompts to see what resonates best with your audience.

Conclusion

By following these steps, you can effectively set up and leverage Omnisend for your email marketing needs. With its seamless integration into WordPress and powerful features like automation and SMS marketing, Omnisend is well-equipped to help you increase conversions and engage your audience. Consider revisiting your strategies regularly and experimenting with different campaign types to continually improve your email marketing efforts. Happy marketing!