PENJELASAN SEJARAH PERKEMBANGAN DKV (DESAIN KOMUNIKASI VISUAL) DI DUNIA

Introduction

This tutorial explores the historical development of Visual Communication Design (DKV) worldwide, based on the insights presented in Ayyub Nurmana's video. Understanding the evolution of DKV is essential for aspiring designers and anyone interested in the field, as it provides context for current trends and practices.

Step 1: Understand the Origins of Visual Communication Design

• Visual Communication Design has roots in various artistic movements and technological advancements.
• Key historical milestones include:
  • The invention of the printing press in the 15th century, which revolutionized the dissemination of information.
  • The rise of modern art movements in the late 19th and early 20th centuries that influenced graphic design aesthetics.

Step 2: Recognize Influential Figures in DKV History

• Several pivotal figures have shaped the field of visual communication design:
  • Paul Rand, known for his corporate logo designs, emphasized simplicity and clarity.
  • Saul Bass, famous for his film posters and title sequences, merged graphic design with cinema.
  • Study their works to understand how their philosophies and techniques have influenced contemporary design.

Step 3: Explore Key Developments in Technology

• Technological advancements have significantly impacted DKV:
  • The transition from manual typesetting to digital typography in the late 20th century allowed for more creativity and efficiency.
  • The development of design software like Adobe Photoshop and Illustrator has transformed how designs are created and shared.

Step 4: Identify Major Trends in DKV

• Be aware of the following trends that have emerged in recent decades:
  • Minimalism, focusing on simplicity and functionality.
  • Sustainability, prioritizing eco-friendly materials and practices in design projects.
  • User-centered design, emphasizing the needs and experiences of the end-user.

Step 5: Examine Global Perspectives on DKV

• Visual Communication Design is influenced by cultural contexts:
  • Different regions may have unique design styles and principles shaped by their historical and social backgrounds.
  • For example, Eastern designs often incorporate more ornamental elements compared to Western minimalist trends.

Conclusion

In summary, understanding the history and development of Visual Communication Design is crucial for anyone looking to enter the field. Key takeaways include recognizing the origins of DKV, influential figures, technological advancements, current trends, and global perspectives. As a next step, consider researching specific designers or movements that interest you and explore how their work can inform your design practice.