Find clients WITHOUT social media (for bookkeepers)

Step-by-Step Tutorial: How to Grow Your Bookkeeping Business and Get Clients Without Using Social Media

1. Utilize Direct Connections:

• Start by making a list of family, friends, and acquaintances who might need bookkeeping services or can refer you to potential clients.
• Reach out to these direct connections and inform them about your bookkeeping services.
• Word of mouth referrals can be a powerful tool in growing your client base.

2. Networking:

• Join different groups, hobby groups, or business networking groups to meet people outside your immediate circle.
• Attend networking events and conferences to expand your professional network and meet potential clients.
• Practice networking to improve your skills and make meaningful connections.

3. Attend Events:

• Look for events in your community or industry where you can network and promote your services.
• Attend nonprofit events, community gatherings, or university functions to meet new people and potential clients.
• Step out of your comfort zone to engage with different audiences and promote your bookkeeping business.

4. Post on Community Boards:

• Utilize community boards in local hotspots like coffee shops, libraries, or universities to advertise your services.
• Create eye-catching posters or flyers to attract potential clients who frequent these locations.
• Make sure your contact information is clear and easily accessible on these boards.

5. Start a Referral Program:

• Incentivize your current clients to refer your services to others by offering discounts or free services for successful referrals.
• Referral programs can bring in high-quality clients through trusted recommendations.
• Encourage satisfied clients to spread the word about your bookkeeping services.

6. Use SEO on Your Website:

• Research and implement SEO strategies on your website to attract organic traffic.
• Identify relevant keywords related to bookkeeping and incorporate them into your website content.
• Improve your website's visibility in search engine results to attract potential clients.

7. Use Platforms like HARO:

• Create a profile on platforms like HARO (Help a Reporter Out) to position yourself as an expert in bookkeeping.
• Monitor queries related to bookkeeping or finance and provide valuable insights or solutions.
• Build credibility and attract clients by showcasing your expertise on industry-specific platforms.

8. Offer Speaking Services:

• Explore opportunities to be a guest speaker at conferences, workshops, or virtual events related to accounting or small business.
• Share your knowledge and expertise in bookkeeping to establish yourself as a thought leader in the industry.
• Collaborate with event organizers or industry professionals to expand your reach and promote your services.

9. Engage with Local Chamber of Commerce:

• Contact your local Chamber of Commerce to participate in workshops or networking events for business owners.
• Get involved in community initiatives and leverage local business networks to promote your bookkeeping services.
• Build relationships with other business owners and seek opportunities for collaboration and referrals.

10. Utilize Paid Advertising:

• Consider using paid advertising platforms like Google Ads to promote your bookkeeping services online.
• Invest in sponsored posts or advertisements that target potential clients searching for bookkeeping services.
• Explore cost-effective advertising options such as sponsoring local events or podcasts to increase brand visibility in your community.

By following these steps, you can effectively grow your bookkeeping business and attract clients without relying on social media marketing strategies. Remember to leverage your personal connections, network strategically, and explore various promotional avenues to expand your client base and establish a successful bookkeeping practice.