Stratégie Discord pour votre e-commerce Shopify | Formation complète

Introduction

This tutorial provides a comprehensive guide on how to integrate Discord with your Shopify e-commerce store to enhance customer retention and build a community around your brand. With the growth of e-commerce, leveraging platforms like Discord can significantly boost your sales and customer engagement.

Step 1: Create a Discord Account

1. Visit the Discord website or download the app from your device's app store.
2. Click on the "Register" button.
3. Fill out the required information:
   • Email address
   • Username
   • Password
4. Verify your email address by checking your inbox and clicking on the confirmation link sent by Discord.

Step 2: Create a Discord Channel

1. After logging into your Discord account, click on the "+" icon in the left sidebar to create a new server.
2. Choose "Create My Own" and select whether it's for a club/community or for you and your friends.
3. Name your server and select a region.
4. Click "Create" to finalize your server setup.

Step 3: Add Channels to Your Discord Server

1. On your server, click the "+" next to "Text Channels" or "Voice Channels" to create a new channel.
2. Name the channel according to its purpose (e.g., "Customer Support," "Product Announcements").
3. Set the channel permissions to control who can access it.
4. Click "Create Channel" to add it to your server.

Step 4: Install a Discord Widget on Shopify

1. Go to your Discord server settings and navigate to the "Widget" tab.
2. Enable the server widget and customize the settings (like display name and channel).
3. Copy the generated HTML code.
4. Log in to your Shopify account and go to the "Online Store" section.
5. Click on "Themes" and then "Customize" for your active theme.
6. Insert the Discord widget code in your theme's custom HTML section (usually found under "Footer" or "Theme Settings").

Step 5: Foster Community Engagement and Create Events

1. Use your Discord server to host events, such as Q&A sessions or product launches.
2. Schedule regular updates and activities to keep your community engaged.
3. Encourage discussions and feedback from your customers to improve your offerings.

Conclusion

By following these steps, you can effectively integrate Discord into your Shopify store, enhancing customer engagement and community building. Consider regularly updating your server and utilizing feedback to grow your e-commerce brand. Take the next steps by exploring additional features of Discord and optimizing your Shopify store for better performance.