Content Marketing Series: Creating Content with Purpose

Step-by-Step Tutorial: Creating Content with Purpose

1. Introduction to Content Creation:

   • The video discusses the importance of creating content with a purpose and how it can positively impact lives and foster community.

2. Visit CM's Website:

   • Visit the website mentioned in the video, ccm.com, to learn more about content creation services offered by CM.

3. Connect on Social Media:

   • Feel free to connect with CM on LinkedIn or Twitter for more information or to engage with their content.

4. Understanding the Why:

   • Reflect on why you want to create content. Is it to share your story, connect with others, or provide value to your audience?

5. Vulnerability and Authenticity:

   • Consider being vulnerable and authentic in your content to connect with your audience on a deeper level.

6. Value Proposition:

   • Focus on providing value to your audience through your content. This can lead to building a community around your brand.

7. Balancing Profitability and Purpose:

   • Understand that profitability and serving others are not mutually exclusive. Strive to have a profitable business while positively impacting people's lives.

8. Engaging with Your Audience:

   • Engage authentically with your audience on platforms like LinkedIn, avoiding immediate sales pitches and focusing on building real relationships.

9. Joining C12:

   • Consider joining C12 or a similar group to connect with like-minded individuals and grow both personally and professionally.

10. Content Marketing Matters:

    • Recognize the importance of content marketing in telling your story and connecting with your audience. Consider working with a content marketing company like Content Matters.

11. Podcast Development:

    • Explore the possibility of starting a podcast to share your story and engage with your audience. Seek guidance from experts in podcast development.

12. Collaboration and Building Relationships:

    • Embrace collaboration with others in your industry, even competitors, to create a supportive community and enhance your reach.

13. Reflect on Your Purpose:

    • Continuously reflect on the purpose behind your content creation efforts and strive to make a meaningful impact on others' lives.

14. Take Action:

    • Start creating content with a clear purpose and focus on building authentic relationships with your audience.

15. Explore Content Matters:

    • Visit CC content.com to learn more about content marketing services and how they can help you tell your story effectively.

16. Launch Your Podcast:

    • If you're interested in launching a podcast, reach out to the podcast network mentioned in the video to explore opportunities for collaboration.

17. Continuous Learning:

    • Keep learning and growing in your content creation journey, and remember that every piece of content matters in building your brand and connecting with your audience.

By following these steps and insights from the video, you can create content with a purpose that resonates with your audience and helps you achieve your goals in content creation.