The Key to Standing Out in Business w/ Blair Enns

Title: How to Stand Out in Business: A Step-by-Step Guide

1. Select a Focus:

   • Begin by choosing a specific area of expertise that you want to build rapidly in your business.

2. Articulate Your Focus:

   • Clearly state your claim of expertise in the chosen area to establish your positioning.

3. Add Proof to Your Claim:

   • Quickly gather evidence or proof to support your claim of expertise to solidify your position in the market.

4. Make an Aspirational Claim:

   • Don't wait until you feel completely comfortable with your claim. Make an aspirational statement that will push you to develop the necessary skills and capabilities.

5. Differentiate Yourself:

   • Work hard to separate yourself from the competition by showcasing your unique strengths and capabilities.

6. Challenge the Status Quo:

   • Recognize that most people avoid difficult decisions and are resistant to change. Ask yourself if you are willing to break away from the norm and strive for excellence.

7. Commit to Building Expertise:

   • Choose to tackle the challenging task of deepening your expertise rather than settling for mediocre circumstances.

8. Iterate and Develop a Methodology:

   • Once you have chosen your focus, continuously refine your processes and methodologies to become more efficient and effective in your work.

9. Codify Your Methodology:

   • Document and systematize your approach to your work, creating a standardized methodology that sets you apart from others in your field.

10. Reassure Clients with Your Methodology:

    • Use your codified methodology to demonstrate to clients that you have a reliable and consistent way of achieving results, which instills confidence in your abilities.

11. Show Up Differently:

    • Present yourself in a way that highlights your unique approach and values, setting yourself apart from competitors.

12. Play to Your Strengths:

    • Leverage your strengths and advantages to outperform others in the industry, whether through hard work, innovation, or rule-breaking tactics.

By following these steps, you can establish yourself as a standout business in your industry and attract clients who value your expertise and unique approach.