Navigate360 Enrollment Campaigns

Introduction

This tutorial will guide you through the process of setting up Enrollment Campaigns using Navigate360. Enrollment Campaigns are essential tools for staff members aiming to encourage specific student populations to enroll for upcoming terms. By following these steps, you will learn how to effectively set up and manage your campaigns to maximize student enrollment.

Step 1: Access the Enrollment Campaigns Feature

• Log into your Navigate360 account.
• Navigate to the "Campaigns" section in the dashboard.
• Locate and select the "Enrollment Campaigns" option.

Step 2: Create a New Campaign

• Click on the "Create New Campaign" button.
• Fill in the following details:
  • Campaign Name: Choose a descriptive title for your campaign.
  • Target Audience: Specify the student population you want to reach.
  • Enrollment Term: Select the term for which you are encouraging enrollment.

Step 3: Set Up Campaign Communications

• Decide on the communication channels you will use (email, SMS, etc.).
• Draft your campaign message:
  • Keep the tone positive and encouraging.
  • Highlight key dates, benefits of enrolling, and any incentives offered.

Step 4: Schedule Campaign Launch

• Choose the start date and time for your campaign.
• Determine the frequency of your messages (e.g., one-time, weekly reminders).

Step 5: Review and Finalize

• Double-check all the information entered for accuracy.
• Preview your campaign messages to ensure clarity and professionalism.
• Click on the "Finalize Campaign" button to save your settings.

Step 6: Monitor Campaign Performance

• After launching, regularly check the campaign analytics.
• Analyze metrics such as open rates, click-through rates, and enrollment conversions.
• Adjust your campaign strategy based on the performance data to improve results.

Conclusion

Setting up Enrollment Campaigns in Navigate360 is a straightforward process that can significantly impact student enrollment. By carefully planning your campaign, crafting effective communications, and monitoring performance, you can encourage more students to enroll for the upcoming term. For next steps, consider exploring additional features in Navigate360 to enhance your outreach efforts.