This Cold DM Strategy Made 7 Figures with Cris Cawley

Introduction

This tutorial outlines a proven cold direct messaging (DM) strategy that can help you generate a 7-figure business, inspired by Cris Cawley's successful approach. You'll learn how to craft personalized messages, build genuine connections, and follow up effectively to maximize your conversion rates. This strategy is particularly useful for those looking to promote multiple high-ticket affiliate products.

Step 1: Understand Your Target Audience

• Identify your ideal customer profile.
• Research their interests, pain points, and preferences.
• Join relevant Facebook groups or online communities where your target audience engages.

Step 2: Leverage Facebook Groups

• Actively participate in groups related to your niche.
• Provide value by answering questions and sharing insights.
• Build rapport with members before reaching out via DMs.

Step 3: Craft Personalized Messages

• Use the recipient's name and reference specific details about them (e.g., their recent posts).
• Keep your message short and to the point.
• Example structure:
  • Greeting
  • Acknowledgment of their content or interests
  • Brief introduction of yourself and how you can help

Step 4: Offer Value in Every Interaction

• Focus on how your product or service solves a problem for the recipient.
• Share useful resources or tips that relate to their interests.
• Avoid coming across as overly salesy; aim for a genuine conversation.

Step 5: Follow Up for Maximum Conversion

• Send a follow-up message if you don’t receive a response after a few days.
• Keep the follow-up friendly and offer additional value or insights.
• Example follow-up message:
  • "Hey [Name], just checking in! I thought you might find this article helpful."

Step 6: Organize Your Leads

• Use tools like FlowChat to keep track of your conversations and leads.
• Categorize leads based on their responses and engagement levels.
• Schedule regular follow-ups based on your lead categorization.

Step 7: Expand to Other Platforms

• Implement your cold DM strategy on LinkedIn for professional networking.
• Tailor your messaging for a business audience while maintaining personalization.
• Use LinkedIn’s advanced search features to find potential leads.

Step 8: Get More Organic Leads

• Create engaging content that resonates with your target audience on social media.
• Utilize hashtags and join conversations relevant to your niche.
• Encourage your connections to share your content to increase visibility.

Conclusion

By applying these steps, you can effectively implement a cold DM strategy that generates leads and drives sales. Remember to focus on personalization, providing value, and maintaining genuine connections. Start small, refine your approach based on feedback, and consider expanding your efforts across multiple platforms to maximize your reach. Take action today, and watch your business grow!