PSA: Make Stuff People Actually WANT

How to Create Content People Want on the Internet

Creating content on the internet involves understanding your audience and adapting your approach to cater to their preferences. Here's a step-by-step guide based on the insights shared in the YouTube video "PSA: Make Stuff People Actually WANT" by Kevin Espiritu:

1. Understand Your Audience Modalities:

   • Recognize the two main modalities of creators: Creator modality and Artist modality.
   • Identify which modality resonates with your audience and tailor your content accordingly.

2. Analyze Platform Demographics:

   • Determine the demographics of your audience on different platforms (e.g., TikTok, Instagram).
   • Adjust your content, tone, and style to better engage with the specific audience on each platform.

3. Personalize Content for Each Platform:

   • Modify your content slightly based on the demographics and preferences of the audience on each platform.
   • Adapt your language, humor, and overall approach to resonate with the specific platform's audience.

4. Deliver Value to Your Audience:

   • Focus on creating content that provides value to your audience.
   • Prioritize delivering content that is enjoyable, informative, and engaging for your viewers.

5. Avoid Audience Capture Loop:

   • Be cautious not to fall into a feedback loop of creating content solely based on audience feedback.
   • Balance creating content that resonates with your audience while also staying true to your creative vision.

6. Stay Authentic and Unique:

   • Strive to maintain authenticity in your content creation process.
   • Avoid replicating what others are doing and aim to offer a unique perspective or style in your content.

7. Adapt to Platform Trends:

   • Stay updated on the trends and preferences of each platform you are active on.
   • Experiment with different content formats and styles to align with the trends while maintaining your originality.

8. Engage with Your Audience:

   • Encourage interaction with your audience through comments, polls, or Q&A sessions.
   • Listen to feedback and incorporate suggestions that align with your content goals.

9. Evolve with the Platform:

   • Continuously adapt your content strategy to match the evolving dynamics of the platform.
   • Embrace changes and updates on the platform to stay relevant and engaging for your audience.

10. Focus on Value Creation Over Trends:

    • Prioritize creating content that adds value and resonates with your audience over following fleeting trends.
    • Strive to offer unique insights, entertainment, or information that sets your content apart.

By following these steps and incorporating the insights shared in the video, you can create content that not only attracts your audience but also keeps them engaged and coming back for more.