What is postback? And how to set up postback in Keitaro TDS | dr.cash

Introduction

This tutorial will guide you through understanding postback and how to set it up in Keitaro TDS, a popular tracking tool for affiliate marketers. We will discuss the differences between global and local postbacks, their importance in optimizing ad campaigns, and provide a practical setup process for linking dr.cash CPA network to Keitaro TDS.

Step 1: Understand Postback

• Definition: Postback is a communication method used in affiliate marketing to send conversion data from your traffic source to your tracker or network.
• Types of Postback:
  • Global Postback: A single URL used across various campaigns to report conversions.
  • Local Postback: A specific URL tailored for individual campaigns, allowing for more granular tracking.

Practical Tip

Consider your campaign needs before choosing between global and local postback. Global is simpler, while local offers more detailed tracking.

Step 2: Setting Up Postback in Keitaro TDS

1. Access Keitaro Dashboard: Log in to your Keitaro TDS account.

2. Navigate to Postback Settings:

   • Go to the "Settings" section.
   • Select "Postback" from the menu.

3. Add a New Postback URL:

   • Click on the "Add Postback" button.
   • Enter the Postback URL provided by dr.cash.
   • Ensure the URL includes necessary parameters (like click ID, conversion ID) for accurate tracking.

   Example Postback URL format:

   https://yourdomain.com/postback?clickid={clickid}&status=1
   

4. Configure Postback Settings:

   • Set the desired parameters as key-value pairs.
   • Enable the postback option.

5. Save Changes: After entering the details, click on the "Save" button to apply the changes.

Common Pitfall to Avoid

Always verify that the URL parameters match those required by your CPA network to ensure data is correctly transmitted.

Step 3: Testing Your Postback Setup

1. Initiate a Test Conversion:

   • Run a test campaign to generate a conversion.
   • Monitor the data flow between dr.cash and Keitaro TDS.

2. Check Conversion Reporting:

   • In Keitaro, navigate to the "Conversions" section.
   • Look for the test conversion to ensure it appears correctly.

3. Debugging: If conversions do not show:

   • Recheck the Postback URL for accuracy.
   • Confirm that tracking parameters are correctly set.

Practical Application

Regularly testing your postback setup is crucial for maintaining accurate tracking and optimizing your campaigns effectively.

Conclusion

Setting up postback in Keitaro TDS is essential for tracking conversions in affiliate marketing. By understanding the differences between global and local postbacks and following the setup steps, you can enhance your ad campaign optimization. Remember to test your setup regularly to ensure data accuracy, which is key to successful affiliate marketing. For further learning, explore additional tutorials on tracking software and campaign strategies.