FULL Google Ads Tutorial For Local Service Business (Step By Step) 2025

Introduction

This tutorial will guide you through the process of setting up and managing Google Ads for your local service business. By following these steps, you can effectively promote your services online without spending a fortune. This guide is based on the comprehensive tutorial provided by Jordan Le and is designed to help you get started quickly and efficiently.

Step 1: Set Up Your Google Ads Account

• Visit the Google Ads website and sign in with your Google account.
• Click on the "Start Now" button to begin the setup process.
• Select your advertising goal. For local service businesses, choose "Get more calls" or "Get more website visits."
• Set your business location to target local customers effectively.

Step 2: Define Your Campaign Settings

• Choose the type of campaign you want to run. For local services, “Search” campaigns are often most effective.
• Set your budget. Decide how much you are willing to spend daily on ads.
• Select bidding strategies. For beginners, "Maximize conversions" is recommended.
• Specify the geographic area you want to target. This could be a specific city or radius around your business location.

Step 3: Create Ad Groups

• Within your campaign, create ad groups that focus on specific services you offer.
• Each ad group should contain keywords related to that service. Use tools like Google Keyword Planner to find relevant keywords.
• Aim for 5-20 keywords per ad group to maintain relevance.

Step 4: Write Compelling Ads

• Create multiple ads for each ad group to see which performs best.
• Structure your ad with a clear headline, description, and call-to-action (CTA).
  • Headline: Include your main keyword.
  • Description: Explain your service and why customers should choose you.
  • CTA: Use phrases like "Call now" or "Visit our website."
• Ensure your ads comply with Google’s advertising policies.

Step 5: Set Up Ad Extensions

• Utilize ad extensions to provide additional information and increase click-through rates.
• Consider adding:
  • Location extensions to show your business address.
  • Call extensions to enable users to call directly from the ad.
  • Sitelink extensions to direct users to specific pages on your website.

Step 6: Monitor and Optimize Your Campaign

• Regularly check your campaign performance through the Google Ads dashboard.
• Look at key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC).
• Make adjustments to your keywords, ads, and budget based on performance data.
• A/B test different ads to find the most effective messaging.

Step 7: Leverage Analytics for Improvement

• Set up Google Analytics to track the effectiveness of your ads on your website.
• Monitor user behavior and conversions to see how your ads are performing.
• Use insights from Analytics to refine your targeting and ad content.

Conclusion

By following these steps, you can effectively set up and manage Google Ads for your local service business. Remember to continuously monitor and optimize your campaigns for the best results. As you gain experience, consider exploring more advanced strategies such as remarketing or utilizing video ads. Happy advertising!