Toko Buku Berdikari: Bisnis Kayak Kerupuk tapi Didatangi Intel | BEGINU

Introduction

This tutorial explores the journey of Berdikari Book, a unique bookstore in Jogja founded by Dana Gumilar. It highlights the significance of this venture beyond just selling books, emphasizing its role in shaping perspectives and promoting critical thinking.

Step 1: Understand the Founding Story

• Origin: Berdikari Book started from a simple idea conceived in a student’s room.
• Mission: The bookstore aims to create a space for intellectual growth and reflection, not merely a commercial entity.
• Actionable Insight: When starting a business, consider how your personal experiences and surroundings can inspire your mission.

Step 2: Recognize the Role of a Bookstore in Society

• Cultural Impact: Berdikari Book is seen as a platform for progressive thoughts, often labeled as a 'leftist bookstore'.
• Encouraging Reading: Dana emphasizes that reading is a form of resistance, promoting the idea that books can challenge societal norms.
• Actionable Insight: Think about how your business can impact cultural and societal views. Creating a mission statement that reflects these values can resonate with your audience.

Step 3: Addressing Challenges and Controversies

• Facing Opposition: Berdikari Book has faced scrutiny and intimidation, including visits from intelligence agents.
• Staying Resilient: Despite these challenges, the bookstore continues to thrive, illustrating the importance of resilience in business.
• Actionable Insight: Be prepared for challenges in your entrepreneurial journey. Develop a support system and remain committed to your mission.

Step 4: Promote Critical Thinking

• Educational Approach: The bookstore encourages discussions and critical thinking about various ideological perspectives.
• Community Engagement: Hosting events and discussions can help foster a community of engaged readers and thinkers.
• Actionable Insight: Consider how your business can facilitate conversations. Engage your audience through events, workshops, or book clubs to build a loyal community.

Step 5: Develop a Clear Vision and Philosophy

• Philosophy of KDM: Dana Gumilar shares insights into his thinking model, which shapes the bookstore’s identity.
• Vision Creation: Define what you want your business to represent and how it aligns with your values.
• Actionable Insight: Write down your business philosophy and vision. This will guide your decisions and help communicate your purpose to customers effectively.

Conclusion

Berdikari Book is more than just a bookstore; it is a beacon of intellectual engagement and resistance against conformity. The key takeaways from this journey include the importance of understanding your origins, promoting critical thinking, and having a clear vision. For aspiring entrepreneurs, consider how your business can impact society positively and remain resilient in the face of challenges.