What is Corporate social responsibility (#CSR) ?

Introduction

This tutorial provides an overview of Corporate Social Responsibility (CSR) as discussed in the video by Servier. CSR is essential for businesses aiming to contribute positively to society while maintaining sustainable development. This guide will outline the key areas and priorities of CSR, helping you understand how companies like Servier implement their strategies.

Step 1: Understand the Concept of CSR

• Define CSR as a business model that helps a company be socially accountable to itself, its stakeholders, and the public.
• Recognize that CSR practices can lead to positive social, environmental, and economic impacts.
• Familiarize yourself with the idea that CSR is not just a regulatory obligation but a voluntary commitment to ethical behavior.

Step 2: Explore the Four Key Areas of Servier's CSR Strategy

Servier's CSR strategy is structured around four main areas:

1. A company committed to healthcare

   • Focus on improving access to healthcare and enhancing the quality of life for patients.
   • Engage in research and development to create innovative healthcare solutions.

2. Caring about people

   • Promote employee well-being and foster a diverse and inclusive workplace.
   • Support community initiatives that enhance the quality of life for individuals.

3. Focused on business practices

   • Implement ethical business practices and ensure transparency in operations.
   • Engage with suppliers and partners who share similar values regarding sustainability.

4. Aiming for a positive footprint

   • Assess and reduce the environmental impact of business activities.
   • Commit to sustainable resource management and waste reduction practices.

Step 3: Identify the 17 Priority Stakes

Servier has identified 17 priority stakes within its CSR strategy. Key examples include:

• Access to healthcare
• Employee engagement and training
• Environmental sustainability
• Ethical sourcing and supply chain management

These stakes guide the company's initiatives and help measure the impact of its CSR efforts.

Step 4: Implementing CSR Initiatives

• Develop a CSR plan that aligns with your company's core values and business objectives.
• Engage stakeholders to gain insights and support for CSR initiatives.
• Measure and report on the effectiveness of CSR efforts to ensure accountability and continuous improvement.

Step 5: Stay Updated and Involved

• Follow Servier on social media platforms such as Facebook, Twitter, and LinkedIn to stay informed about their CSR activities.
• Visit Servier's website for additional resources and updates on their commitment to CSR.

Conclusion

Understanding Corporate Social Responsibility is crucial for businesses aiming to make a positive impact. By exploring the four key areas and priority stakes of Servier's CSR strategy, you can gain insights into effective practices that promote sustainable development. Consider how your organization can implement similar initiatives to enhance its social responsibility and community engagement.