Affiliate tracking software: why you need it and how to set it up by example of Binom tracker

Introduction

This tutorial aims to guide you through the essentials of affiliate tracking software, particularly focusing on Binom tracker. You'll learn about the different types of trackers, their features, and how to set up Binom for effective affiliate marketing. Understanding these tools will help you optimize your marketing campaigns and track performance accurately.

Step 1: Understanding Affiliate Tracking Software

• Definition: Affiliate tracking software helps marketers track the performance of their campaigns by monitoring clicks, conversions, and sales.
• Importance: Using tracking software allows you to analyze data, make informed decisions, and optimize your marketing strategy.

Step 2: Comparing Cloud and Server Trackers

• Cloud Trackers:

  • Hosted online and accessible from anywhere.
  • Generally easier to set up and maintain.
  • Examples: Binom, AdsBridge.

• Server Trackers:

  • Installed on your own server.
  • More control over data but may require technical expertise.
  • Example: Keitaro TDS.

Practical Tip

Choose a tracker based on your technical skills and the level of control you want over your data.

Step 3: Key Features of Trackers

Basic Features

• Click tracking
• Conversion tracking
• Traffic source analysis
• Reporting tools

Extra Features

• A/B testing
• Customizable dashboards
• Integration capabilities with other marketing tools

Step 4: Exploring Popular Trackers

Keitaro TDS

• Pros:
  • Highly customizable.
  • Great for advanced users.
• Cons:
  • Steeper learning curve.

Binom

• Pros:
  • User-friendly interface.
  • Excellent tracking accuracy.
• Cons:
  • May lack some advanced features found in other trackers.

AdsBridge

• Pros:
  • Good support and documentation.
  • Offers a variety of features.
• Cons:
  • Can be expensive for some users.

Step 5: Setting Up Binom Tracker

1. Sign Up and Login:

   • Create an account on the Binom website.
   • Log in to your dashboard.

2. Configure Your Tracker:

   • Navigate to the settings to configure your tracking preferences.
   • Set up conversion goals based on your campaign objectives.

3. Create a Campaign:

   • Click on 'Add Campaign' and fill in the required details.
   • Include traffic sources and set up your tracking links.

4. Integrate with Advertisers:

   • Use the postback URL to integrate with your affiliate network.
   • Ensure that the conversion tracking is working correctly.

5. Test Your Setup:

   • Run a test campaign to ensure everything is tracking accurately.
   • Check real-time reports to verify data accuracy.

Common Pitfalls to Avoid

• Neglecting to test the setup before launching a full campaign.
• Overlooking integration with affiliate networks, which can lead to lost data.

Conclusion

Successfully setting up an affiliate tracking software like Binom is crucial for effective campaign management. By understanding the differences between cloud and server trackers, recognizing key features, and following the setup steps, you can optimize your affiliate marketing efforts. Next, consider exploring additional tutorials on advanced features or integrations to further enhance your tracking capabilities.