1️⃣ DAY 1 - WORKSHOP FNB DESIGN

Introduction

This tutorial is designed to guide you through the process of designing a Food and Beverage (FNB) menu. Based on the Day 1 workshop from Rubrik Grafis, you will learn essential steps and techniques to create an appealing and functional menu that enhances customer experience.

Step 1: Define Your Concept

• Identify the theme and cuisine of your FNB establishment.
• Consider your target audience and what appeals to them.
• Research competitors to understand market trends and customer preferences.

Step 2: Gather Inspiration

• Look for design inspiration from various sources:
  • Other restaurant menus
  • Graphic design websites
  • Social media platforms like Instagram and Pinterest
• Create a mood board to compile your ideas and visual elements that resonate with your concept.

Step 3: Select Your Menu Items

• Decide on the dishes and beverages to include on your menu:
  • Ensure a balance of appetizers, main courses, desserts, and drinks.
  • Highlight any signature dishes or specialties.
• Consider seasonal ingredients and availability when selecting items.

Step 4: Organize Menu Layout

• Choose a logical structure for your menu:
  • Group items by category (e.g., appetizers, mains, drinks).
  • Use headings and subheadings for clarity.
• Ensure the layout is user-friendly and easy to navigate.

Step 5: Design Aesthetics

• Choose a color scheme that reflects your brand and concept.
• Select fonts that are stylish yet legible.
• Incorporate visuals such as images or icons to enhance the appeal:
  • Ensure images are high-quality and relevant to the menu items.

Step 6: Incorporate Descriptions

• Write engaging and concise descriptions for each menu item:
  • Highlight key ingredients and preparation methods.
  • Use evocative language to entice customers.
• Keep descriptions consistent in tone and style.

Step 7: Review and Revise

• Seek feedback from peers or potential customers on your menu draft.
• Make necessary adjustments based on feedback to improve clarity and appeal.
• Check for spelling or grammatical errors.

Conclusion

Creating an effective FNB menu involves careful planning and design. By following these steps, you'll ensure your menu not only showcases your offerings but also enhances the dining experience. After finalizing your menu, consider additional marketing strategies to promote it and engage with your audience effectively.