Nordstrom Innovation Lab

Introduction

This tutorial outlines the process undertaken by the Nordstrom Innovation Lab to create an iPad app in just one week. By breaking down the steps involved, you will gain insights into rapid app development, testing, and implementation, which can be applied to your own projects in the tech and fashion industries.

Step 1: Define the Application's Purpose

• Identify the core function of the app. What problem does it solve for users?
• Conduct market research to understand user needs and preferences.
• Define clear objectives for the app, ensuring they align with overall business goals.

Step 2: Assemble a Cross-Functional Team

• Gather a diverse team with expertise in design, development, and user experience.
• Include members from various departments such as marketing, technology, and customer service.
• Foster a collaborative environment where ideas can be freely shared and discussed.

Step 3: Rapid Prototyping

• Utilize wireframing tools to create initial designs of the app.
• Focus on essential features that meet user needs.
• Develop a clickable prototype to visualize user interactions and gather feedback.

Step 4: User Testing

• Conduct testing sessions with real users to gather insights on usability and functionality.
• Observe how users interact with the prototype and take notes on their feedback.
• Use this feedback to iterate and improve the app design.

Step 5: Agile Development

• Implement an agile development framework to manage the app's creation.
• Break the development into sprints, allowing for quick iterations and adjustments.
• Hold daily stand-up meetings to track progress and address any challenges.

Step 6: Finalize the App

• Integrate all feedback and finalize the app's features and design.
• Conduct thorough testing to identify and fix any bugs.
• Prepare the app for deployment by ensuring it meets all platform requirements.

Step 7: Launch and Monitor

• Launch the app to your target audience, ensuring a marketing strategy is in place.
• Monitor user engagement and performance metrics post-launch.
• Be prepared to release updates based on user feedback and changing needs.

Conclusion

The Nordstrom Innovation Lab's approach to rapid app development demonstrates the importance of clear objectives, collaboration, and iterative testing. By following these steps, you can effectively create and launch your own application, adapting to user needs and market trends. Consider exploring further innovations and enhancements based on user feedback to keep the app relevant and useful.