"ซานและกานต์" จุดขายของ Product ต้องมาก่อน | Podcast with CK Ep.24

Introduction

This tutorial is designed to share insights from the podcast featuring ซาน (San) and กานต์ (Karn), entrepreneurs behind the brands Bearhouse and Sunsu. They discuss their journey from YouTubers to business owners, emphasizing the importance of passion in creating unique products. This guide will help aspiring entrepreneurs understand the key steps and considerations involved in starting a business based on personal interests.

Step 1: Identify Your Passion

• Reflect on what you genuinely enjoy and care about.
• Consider how your passion can translate into a product or service.
• Research the market to see if there is a demand for your idea.

Step 2: Develop a Unique Product

• Focus on creating a product that stands out in the market.
• Use your personal experiences and insights to inform product development.
• Gather feedback from potential customers to refine your offering.

Step 3: Learn from Experiences

• Acknowledge that the journey of entrepreneurship involves challenges and learning.
• Embrace failures as opportunities for growth.
• Continuously seek knowledge through books, podcasts, and mentorship.

Step 4: Build Your Brand

• Define your brand identity, including your mission and values.
• Create a compelling brand story that resonates with your audience.
• Utilize social media and other platforms to showcase your brand and product.

Step 5: Foster Community Engagement

• Engage with your audience through direct communication and feedback.
• Create a community around your brand to build loyalty and trust.
• Use customer insights to improve your products and services continuously.

Conclusion

Starting a business from your passion is a rewarding journey that requires dedication, creativity, and a willingness to learn. By identifying your passion, developing a unique product, learning from experiences, building your brand, and fostering community engagement, you can create a successful business. Take these steps as a starting point, and don't hesitate to seek guidance and support from others along the way.