MERCADO LIVRE ou AMAZON BRASIL: QUAL É O MELHOR? [Batalha Dos Marketplaces]

Introduction

This tutorial compares two major Brazilian marketplaces, Mercado Livre and Amazon Brasil, highlighting their advantages and disadvantages. Understanding these key points can help you decide where to sell your products and how to optimize your strategy for greater success in e-commerce.

Step 1: Evaluate the Advantages of Amazon Brasil

Consider the following benefits when choosing Amazon Brasil for your e-commerce business:

1. Agile Product Registration: Amazon's EAN matching allows for quicker product listing.
2. Registration Simplicity: You can register using just your CPF (Cadastro de Pessoas Físicas).
3. Product Information: Amazon presents technical product details clearly, which can enhance customer understanding.
4. Buy Box Opportunity: Amazon features a Buy Box that highlights selected offers, increasing visibility and potential sales.

Step 2: Assess the Advantages of Mercado Livre

Mercado Livre presents unique advantages that can be beneficial for sellers:

1. High Traffic Volume: A significant number of visitors, increasing the chances for sales.
2. Structured Logistics: Options like Mercado Livre Flex, Fulfillment, and Pickup in Store streamline order fulfillment.
3. Customer Interaction: The platform allows customers to ask questions before purchasing, enhancing customer service.
4. Strong Regional Presence: Mercado Livre has a robust footprint in Latin America, making it suitable for reaching local customers.
5. Buy Box Opportunity: Similar to Amazon, Mercado Livre also offers a Buy Box feature to boost product visibility.

Step 3: Identify the Disadvantages of Each Marketplace

Understanding the limitations can help you plan effectively:

• Disadvantages of Amazon:

  1. Limited Local Presence: Amazon has a stronger foothold in the USA and Europe, making it a newer player in Latin America.

• Disadvantages of Mercado Livre:

  1. Manual Listing Requirement: Each product listing must be created manually, which can be time-consuming.

Step 4: Consider the Operational Effort

Both marketplaces require similar operational efforts. Regardless of which platform you choose, you will need to handle:

• Product listings
• Customer service
• Order fulfillment

Step 5: Diversify Your Selling Channels

Instead of limiting your business to one platform, consider the benefits of being present on both Mercado Livre and Amazon. This strategy allows you to:

• Maximize your market reach
• Increase conversion opportunities
• Leverage the unique advantages of each platform

Conclusion

Both Mercado Livre and Amazon Brasil offer valuable platforms for e-commerce. By understanding their advantages and disadvantages, you can make informed decisions about where to sell your products. Consider diversifying your presence across both marketplaces to optimize your sales strategy. To enhance your knowledge further, explore training programs on selling effectively in these marketplaces for sustained growth and success.