Como Convencer alguém em 90 Segundos - Nicholas Boothman

Introduction

This tutorial provides actionable techniques for persuasion based on Nicholas Boothman's book "Como Convencer Alguém em 90 Segundos." Whether you're looking to close a deal, win over a romantic interest, or communicate effectively, these steps will equip you with the skills needed to influence others positively.

Step 1: Understand Mental Triggers

• Identify the mental triggers that prompt people to agree or follow.
• Common triggers include:
  • Reciprocity: People are more likely to agree if they feel they owe you something. Offer value before making a request.
  • Scarcity: Highlight the uniqueness or limited availability of what you’re offering.
  • Authority: Demonstrate expertise or bring in a credible source to back your claims.

Step 2: Build Instant Rapport

• Establish a connection quickly to make others feel comfortable.
• Tips for building rapport include:
  • Mirror body language subtly to create a sense of familiarity.
  • Use the person's name during your conversation to personalize the interaction.
  • Show genuine interest in their perspective by asking open-ended questions.

Step 3: Master Body Language

• Pay attention to non-verbal cues to better understand the other person's feelings.
• Key body language tips:
  • Maintain eye contact to show confidence and engagement.
  • Use open gestures to convey friendliness and approachability.
  • Be aware of your posture; stand or sit up straight to exude confidence.

Step 4: Craft Strong Arguments

• Develop compelling arguments that resonate with your audience.
• Steps to create effective arguments:
  • State your main point clearly and concisely.
  • Provide supporting evidence, such as data or testimonials.
  • Anticipate counterarguments and address them preemptively.

Step 5: Practice Active Listening

• Engage in active listening to show respect and understanding.
• Techniques include:
  • Nod or use verbal affirmations to indicate you are paying attention.
  • Summarize what the other person said to confirm understanding.
  • Ask clarifying questions to delve deeper into their thoughts.

Step 6: Deliver a Call to Action

• Conclude your persuasion with a clear and actionable request.
• Tips for an effective call to action:
  • Be specific about what you want the other person to do.
  • Highlight the benefits of taking action immediately.
  • Make it easy for them to say yes by reducing any barriers to action.

Conclusion

By applying these steps—understanding mental triggers, building rapport, mastering body language, crafting strong arguments, practicing active listening, and delivering a compelling call to action—you can significantly enhance your persuasive abilities. Start practicing these techniques in your daily interactions and observe the positive changes in how you connect with others. For further improvement, consider reading the book "Como Convencer Alguém em 90 Segundos" for deeper insights.