[VIDEO CONTOH] National Campaign Competition 2021 | Isu Kerusakan Lingkungan

Introduction

This tutorial provides a comprehensive guide for creating impactful campaign videos, specifically tailored for the National Campaign Competition 2021, focusing on environmental issues. The insights from the HIMAHI Universitas Budi Luhur video serve as an excellent reference for participants looking to craft compelling narratives that resonate with audiences and raise awareness about environmental challenges.

Step 1: Define Your Campaign Message

• Identify the core message you want to convey regarding environmental issues.
• Ensure your message is clear, concise, and easy to understand.
• Consider the target audience and what resonates with them emotionally.
• Practical Tip: Use statistics or real-life examples to underline the urgency of the issue.

Step 2: Research and Gather Information

• Conduct thorough research on your chosen environmental issue.
• Gather data, case studies, and testimonials that support your campaign message.
• Use reputable sources to ensure credibility.
• Common Pitfall: Avoid misinformation by cross-checking facts from multiple sources.

Step 3: Create a Storyboard

• Outline the structure of your video through a storyboard.
• Break down the video into segments, such as introduction, main message, and conclusion.
• Decide on the visuals and graphics that will complement your narrative.
• Practical Tip: Sketch out key scenes to visualize the flow of your video.

Step 4: Plan Your Visuals and Audio

• Choose appropriate visuals, such as images, clips, and animations, that align with your message.
• Consider background music and voiceovers that enhance the emotional impact.
• Ensure all visuals are relevant and engaging to maintain viewer interest.
• Common Pitfall: Avoid cluttering your video with too many visuals that distract from the core message.

Step 5: Film and Edit Your Video

• Use a good quality camera or smartphone to film your segments.
• Pay attention to lighting and sound quality during filming.
• Edit your footage using software that you are comfortable with (e.g., Adobe Premiere, iMovie).
• Practical Tip: Keep your video concise; aim for 2-3 minutes to maintain viewer engagement.

Step 6: Add Call to Action

• Conclude your video with a strong call to action.
• Encourage viewers to take specific steps, such as signing a petition, sharing the video, or participating in local clean-up events.
• Make it easy for viewers to follow through with links or resources in the video description.

Conclusion

Creating an effective campaign video for the National Campaign Competition requires careful planning, research, and creativity. By defining your message, gathering credible information, and ensuring high-quality production, you can craft a compelling narrative that inspires action on environmental issues. As a next step, consider sharing your video with peers for feedback to further refine your work before submission.