Research Biz founder Gregory Kohs interviewed by WRPB-iTV

Introduction

This tutorial outlines the insights shared by Gregory Kohs during his interview with Wayne Filowitz on Research Biz, LLC. It covers the origins of the company, the nature of its work, typical clients, and how prospective clients can engage with the firm. This guide is useful for entrepreneurs, market research professionals, and anyone interested in the workings of a market research firm.

Step 1: Understand the Origin of Research Biz

• Research Biz was founded by Gregory Kohs with a clear vision of providing specialized market research services.
• Key motivations for starting the firm included identifying gaps in the market and leveraging personal expertise in research methods.
• Reflect on your own motivations for starting a business, as understanding your “why” can guide your strategic decisions.

Step 2: Explore the Services Offered

• Research Biz specializes in various market research services, including:
  • Quantitative Research: Collecting and analyzing numerical data to identify trends.
  • Qualitative Research: Gaining insights through interviews and focus groups to understand consumer behaviors.
  • Data Analysis: Interpreting complex data sets to inform business strategies.
• Consider what specific services your business can offer that differentiate you from competitors.

Step 3: Identify Typical Clients

• The firm primarily serves clients in sectors such as:
  • Technology: Companies needing feedback on new products or services.
  • Healthcare: Organizations looking for data on patient experiences or market trends.
  • Consumer Goods: Brands seeking insights into consumer preferences and buying behavior.
• Determine your target audience by assessing which industries could benefit from your research services.

Step 4: Learn How to Engage with Research Biz

• Prospective clients can learn more about Research Biz through several avenues:
  • Website: Visit the Research Biz website for detailed information on services offered.
  • Social Media: Follow the company on platforms like LinkedIn for updates and insights.
  • Direct Contact: Reach out via email or phone to discuss specific research needs and potential collaborations.
• Make sure to have a clear value proposition when reaching out to potential clients, highlighting how your services can address their unique challenges.

Conclusion

Research Biz, under the leadership of Gregory Kohs, illustrates the importance of understanding market needs and effectively connecting with clients. By following this guide, you can gain insights into starting a market research firm, the types of services you can offer, and how to identify and engage potential clients. Consider applying these lessons to your own business endeavors to foster growth and success in the market research field.