Marcin Urbanowicz - Jeżeli coś jest viralem, to bardzo rzadko jest dobre | #134

Introduction

This tutorial provides insights based on the ideas presented by Marcin Urbanowicz, a seasoned photographer and photojournalist. His discussion focuses on the nature of viral content in photography and its implications for quality and authenticity. This guide will explore key lessons from Marcin's perspective, helping photographers and content creators understand the balance between virality and artistic integrity.

Step 1: Understand the Nature of Viral Content

• Recognize the Appeal: Viral content often captures attention quickly but may lack depth or quality.
• Evaluate Authenticity: Assess whether the viral trends align with your personal style and values as a photographer.
• Be Critical: Not all viral trends are worth pursuing. Focus on what truly represents your vision.

Step 2: Focus on Quality Over Quantity

• Prioritize Craftsmanship: Aim for high-quality work rather than chasing viral fame.
• Invest Time: Dedicate more time to perfecting your photography skills and understanding your subjects.
• Avoid Shortcuts: Resist the temptation to compromise on quality for the sake of gaining quick views or likes.

Step 3: Document Real Stories

• Find Meaningful Subjects: Look for stories in your surroundings that resonate with you and your audience.
• Engage with the Community: Connect with local people and cultures to capture authentic moments.
• Use Photography as a Narrative Tool: Share stories that evoke emotions and provoke thought rather than just visual appeal.

Step 4: Build Your Unique Style

• Experiment with Techniques: Try different styles and techniques to discover what works best for you.
• Stay True to Yourself: Develop a photographic voice that is uniquely yours, rather than mimicking popular trends.
• Seek Feedback: Share your work with trusted peers to gain constructive criticism and insights.

Step 5: Leverage Social Media Wisely

• Choose the Right Platforms: Understand where your target audience spends time and tailor your content for those platforms.
• Engage Authentically: Build genuine connections with followers instead of focusing solely on likes or shares.
• Share Your Process: Document and share behind-the-scenes content to engage your audience and showcase your dedication to quality.

Conclusion

Marcin Urbanowicz emphasizes the importance of authenticity and quality in photography amidst the allure of viral trends. As a photographer, focus on creating meaningful work that resonates with you and your audience. By prioritizing quality, documenting real stories, and staying true to your unique style, you can navigate the world of photography with integrity, avoiding the pitfalls of chasing fleeting virality. Consider these principles as you develop your craft and engage with the photography community.