LinkedIn Sales Navigator - Tutorial Atualizado 2020

Introduction

This tutorial provides a step-by-step guide to using LinkedIn Sales Navigator, focusing on the updates from the 2020 version. Sales Navigator is a powerful tool for outbound sales that helps you engage with potential clients effectively. Understanding its features is essential for generating leads and boosting sales.

Step 1: Setting Up Your Sales Navigator Account

• Create an Account: Visit the LinkedIn Sales Navigator page and sign up. You’ll need a LinkedIn account.
• Select a Plan: Choose the Sales Navigator plan that fits your needs. There are different options based on the size of your team and usage requirements.
• Complete Your Profile: Ensure your LinkedIn profile is fully updated and professional, as this will enhance your credibility.

Step 2: Navigating the Dashboard

• Familiarize Yourself: Take a tour of the dashboard to understand its layout and features.
• Use the Search Functionality: Utilize the search bar to find leads. You can filter by:
  • Industry
  • Company size
  • Geography
  • Job title
• Set Up Your Preferences: Adjust the settings to receive recommendations tailored to your preferences.

Step 3: Using Lead Recommendations

• Explore Recommended Leads: Sales Navigator provides tailored lead suggestions based on your search criteria and activity.
• Save Leads: Click the "Save" button next to leads you find interesting. This will help you keep track of potential clients.
• Use Notes and Tags: Organize your leads by adding notes and tags to facilitate follow-up activities.

Step 4: Engaging with Leads

• Send InMail Messages: Use InMail to contact leads directly. This feature allows you to send messages to users who are not in your network.
• Personalize Your Outreach: Always personalize your messages to increase the likelihood of a response. Mention common interests or connections.
• Follow Up: Set reminders to follow up with leads you’ve contacted, ensuring you remain engaged without being intrusive.

Step 5: Tracking Sales Activities

• Utilize the Sales Tracker: Monitor your interactions with leads through the Sales Tracker feature, which helps you keep records of your conversations and follow-ups.
• Analyze Your Efforts: Regularly review your activity metrics to assess what strategies are working and where you can improve.

Conclusion

LinkedIn Sales Navigator is a robust tool for enhancing your sales strategy. By setting up your account, navigating its features, and engaging with leads effectively, you can significantly increase your chances of generating leads and closing sales. To continue refining your skills, consider enrolling in a comprehensive course on LinkedIn sales strategies. Stay proactive and adapt to the insights you gather from using the platform.