สร้าง Content Marketing ครบจบ 'ตัวคนเดียว' ด้วย ChatGPT x Canva ! | AI ศาสตร์ EP.5

Introduction

This tutorial will guide you through creating a comprehensive content marketing strategy using ChatGPT and Canva, as demonstrated in the Skooldio video. It is designed for individuals who want to manage their content creation independently, providing step-by-step instructions on planning, designing, and executing content effectively.

Step 1: Create a Detailed Content Plan

To start, you need to outline your content strategy for the month:

1. Identify Your Goals

   • Define what you want to achieve (e.g., brand awareness, lead generation).

2. Know Your Audience

   • Research your target audience's preferences and interests.

3. Choose Content Types

   • Decide on formats such as blog posts, social media posts, videos, etc.

4. Draft a Content Calendar

   • Plan your content schedule, including:
     • Dates for posting.
     • Content topics/themes.
     • Platforms for distribution.

5. Use ChatGPT for Ideas

   • Generate topic ideas or outlines by prompting ChatGPT with your goals and audience details.

Step 2: Create Artwork for Content

After planning, it's time to design eye-catching visuals:

1. Open Canva

   • Start a new project by selecting the appropriate template for your content type.

2. Design Elements

   • Use Canva's tools to:
     • Add text, images, and graphics.
     • Customize colors and fonts to align with your brand.

3. Incorporate Branding

   • Ensure your artwork reflects your brand identity consistently.

4. Export Your Designs

   • Save your artwork in the necessary formats (e.g., PNG, JPEG) for online use.

Step 3: Produce Video Content

Next, create engaging video content:

1. Plan Your Video

   • Outline the main points and structure of your video.

2. Use Canva Video Feature

   • Choose a video template in Canva and start adding:
     • Clips, images, and transitions.
     • Background music or voiceovers.

3. Edit for Clarity

   • Trim unnecessary sections to keep the video concise and engaging.

4. Export the Final Video

   • Save your video in a suitable format for your intended platform.

Step 4: Write Captions and Sales Copy

Effective captions can enhance engagement:

1. Craft Engaging Captions

   • Write short, attention-grabbing captions that resonate with your audience.

2. Include a Call to Action

   • Encourage viewers to take specific actions (e.g., visit your website, share the post).

3. Utilize ChatGPT for Writing Assistance

   • Generate captions or sales copy by providing details about your content and target audience.

Conclusion

By following these steps, you can effectively create and manage your content marketing strategy using ChatGPT and Canva. Remember to continuously analyze the performance of your content and adjust your strategy based on audience feedback and engagement metrics. This approach will help you optimize your efforts and achieve your marketing goals independently.

Feel free to revisit any of the steps for further refinement or to explore additional content formats as needed.