Belajar Strategi MIXUE Dominasi Franchise FnB (MCD Hampir Kalah) #BedahBisnis

Introduction

This tutorial explores the business strategies of Mixue, a franchise in the food and beverage sector that has made significant strides in the market, even rivaling established players like McDonald's. We will dissect Mixue’s history, business model, and franchise strategies, providing insights into how it operates and its potential for long-term success.

Step 1: Understand the History of Mixue

• Founding: Mixue was established with a unique vision that differs from traditional ice cream companies.
• Initial Offerings: The brand is often misunderstood as solely an ice cream company, but this is not the case. Ice cream sales contribute less than 1% to its overall revenue.
• Evolution: Explore how Mixue expanded its offerings and adapted to market demands, which played a crucial role in its growth.

Step 2: Analyze Mixue’s Business Model

• Diversified Revenue Streams: Mixue generates income through various channels beyond ice cream, such as:
  • Beverages
  • Snacks
  • Merchandise
• Cost Management: The company maintains low operational costs which allows for competitive pricing.
• Marketing Strategy: Mixue employs innovative marketing techniques that resonate with younger audiences, including social media engagement and promotions.

Step 3: Explore the Franchise Opportunities

• Franchise Structure: Understand how Mixue’s franchise model works:
  • Initial investment requirements
  • Ongoing fees and support provided to franchisees
• Support System: Look at the training and resources Mixue offers to its franchisees to ensure success.
• Market Penetration: Discuss Mixue’s strategy for geographical expansion and market entry.

Step 4: Learn from Mixue’s Successes and Challenges

• Key Lessons:
  • Importance of adaptability in the business model
  • Leveraging technology and social media for branding
  • Building a strong community around the brand
• Common Pitfalls: Identify potential mistakes to avoid when entering the franchise business or launching a similar model.

Step 5: Assess Long-Term Viability

• Market Trends: Evaluate the sustainability of Mixue’s business practices in the face of competition.
• Consumer Behavior: Consider how changing consumer preferences might impact Mixue’s business model.
• Future Outlook: Discuss whether Mixue can maintain its market position long-term based on current strategies.

Conclusion

Mixue has carved out a unique niche in the competitive food and beverage landscape through its innovative business model and franchise strategy. By understanding the company's history, revenue streams, and operational practices, potential franchisees and entrepreneurs can gain valuable insights. As you consider your next steps in the business world, reflect on the lessons learned from Mixue and how they might apply to your ventures.