GoHighLevel Email Deliverability Tips & Tricks | Never End Up In Spam

Introduction

In this tutorial, we will explore essential tips and tricks for improving email deliverability using GoHighLevel. Ensuring your emails land in the inbox rather than the spam folder is crucial for effective communication and marketing. We'll cover practical steps to enhance your email sending practices and increase overall deliverability.

Step 1: Set Up a Dedicated Domain

Using a dedicated domain for your email communications can significantly improve deliverability rates. Follow these steps to set it up:

1. Choose a domain that reflects your business or brand.
2. Register the domain through a reputable domain registrar.
3. Update your GoHighLevel settings to use the new domain for sending emails.
4. Ensure that your domain is properly configured to send emails (check DNS settings).

Step 2: Implement SPF, DKIM, and DMARC Records

Setting up authentication records helps establish your credibility as a sender. Here’s how to do it:

1. SPF Record:

   • Add an SPF record to your domain's DNS settings to specify which servers are allowed to send emails on behalf of your domain.
   • Example SPF record:

     v=spf1 include:sendgrid.net ~all
     

2. DKIM Record:

   • Configure DKIM to allow your emails to be signed cryptographically, which helps prevent spoofing.
   • Generate DKIM keys through your email service provider and add them to your DNS records.

3. DMARC Record:

   • Set up a DMARC record to provide instructions on how to handle emails that fail SPF or DKIM checks.
   • Example DMARC record:

     v=DMARC1; p=none; rua=mailto:your-email@example.com
     

Step 3: Warm Up Your Email Domain

Warming up your email domain is essential for building a positive sender reputation. Here’s how to do it:

1. Start by sending a small number of emails (e.g., 10-20) to engaged contacts.
2. Gradually increase the volume over weeks, monitoring engagement rates (opens, clicks).
3. Maintain a consistent sending pattern to avoid sudden spikes that may trigger spam filters.

Step 4: Create Engaging Content

The quality of your email content impacts deliverability. Keep these tips in mind:

1. Use a clear and engaging subject line to encourage opens.
2. Personalize your emails to enhance engagement (use the recipient's name).
3. Avoid spammy language and excessive promotional phrases.
4. Include a clear call to action to guide recipients on what to do next.

Step 5: Monitor Deliverability Metrics

Regularly tracking your email performance can help identify issues early. Focus on:

1. Open Rates: Indicates how many recipients opened your emails.
2. Click-Through Rates: Measures engagement with your content.
3. Bounce Rates: Keep track of hard and soft bounces to maintain list hygiene.

Conclusion

Improving email deliverability in GoHighLevel requires a combination of proper domain setup, authentication measures, content quality, and ongoing monitoring. By following these steps, you can enhance your email campaigns and ensure your messages reach your audience effectively. Consider implementing these strategies today to see better results in your email marketing efforts.