95% of charity websites FAIL to meet accessibility criteria

Introduction

In this tutorial, we will explore the critical importance of web accessibility for charity websites, as highlighted in the UK Business and Charity Digital Index 2018. With 95% of charity websites failing to meet accessibility standards, it's crucial for organizations to ensure their online presence is accessible to everyone, including people with disabilities. This guide will provide actionable steps to enhance the accessibility of your website.

Step 1: Understand Accessibility Standards

Familiarize yourself with the Web Content Accessibility Guidelines (WCAG) to understand the criteria your website should meet.

• Explore the WCAG documentation at W3C WCAG.
• Focus on the four principles of accessibility: Perceivable, Operable, Understandable, and Robust (POUR).
• Review the specific guidelines and success criteria for different levels (A, AA, AAA).

Step 2: Evaluate Your Website's Current Accessibility

Assess your website to identify areas that need improvement.

• Use web accessibility evaluation tools, such as WAVE, to analyze your site.
• Conduct manual checks for common accessibility issues, including:
  • Missing alternative text for images
  • Inadequate color contrast
  • Non-navigable content using a keyboard
• Document all findings for reference.

Step 3: Implement Accessibility Improvements

Take actionable steps to fix the identified issues on your website.

• Add alternative text for all images to describe their content.
• Ensure sufficient color contrast between text and background.
• Make sure all interactive elements (buttons, links) are accessible via keyboard navigation.
• Use proper heading structures (H1, H2, H3) for better content organization.
• Test your website with screen readers to ensure content is read correctly.

Step 4: Incorporate Ongoing Accessibility Practices

Make accessibility a continuous priority for your organization.

• Regularly review your website for compliance with WCAG standards.
• Stay updated on the latest accessibility trends and tools by following blogs, such as the Gov.uk accessibility blog.
• Educate your team about the importance of accessibility and involve them in regular audits.

Step 5: Seek Professional Help if Needed

If you encounter challenges, don't hesitate to reach out for assistance.

• Consider contacting accessibility experts or organizations that specialize in web accessibility.
• Visit Charity Box for guidance and support.

Conclusion

Ensuring your charity website meets accessibility standards is essential for reaching a broader audience and fulfilling your mission. By understanding the guidelines, evaluating your website, implementing improvements, and committing to ongoing practices, you can significantly enhance accessibility. Start today by assessing your website and taking the necessary steps to make it inclusive for all users.