Content Marketing Strategy in the Age of AI

Step-by-Step Tutorial: Crafting a Content Marketing Strategy in the Age of AI

1. Understanding Content Marketing Strategy:

   • Content marketing strategy is not just about the type of content you create (e.g., blog posts, listicles) or the platforms you use (e.g., organic reach). It's about aligning all content-related activities to serve a strategic function within your business.

2. Differentiating Between Tactics and Strategy:

   • Tactics are the specific actions you take to achieve your objectives, while strategy is about how you align and integrate all these tactics to work together towards a common goal.

3. Identifying the Role of a Content Strategist:

   • A content strategist plays a crucial role in defining the overarching objectives, activities, and plans that guide content creation and distribution within an organization.

4. Determining the Strategist in Your Organization:

   • In smaller organizations, the role of a content strategist may not be clearly defined. However, it's essential to have someone responsible for aligning content activities with business objectives.

5. Creating an Operating Model for Content:

   • Develop a clear operating model for content that outlines how different content activities, such as social media, blogging, and events, fit together to achieve your strategic goals.

6. Learning from Successful Examples:

   • Analyze successful content marketing strategies from brands like Red Bull and Terminus to understand how they transformed their content operations into media companies and built loyal audiences.

7. Building Addressable Audiences:

   • Focus on building addressable audiences through various channels like email subscriptions, event attendees, and social media followers. These audiences can be leveraged for content distribution and monetization.

8. Adapting to AI in Content Strategy:

   • Understand the role of AI in content strategy and marketing. While AI tools offer powerful capabilities for research and analysis, it's essential to evaluate how they can enhance, rather than replace, human creativity and strategy.

9. Leveraging AI for Research and Idea Generation:

   • Use AI tools to assist in research, idea generation, and data analysis to enhance your content strategy. AI can serve as a valuable research assistant rather than a replacement for human creativity.

10. Engaging with Industry Experts:

• Connect with industry experts like Robert Rose for insights and guidance on content marketing strategies. Utilize platforms like LinkedIn to engage in discussions and learn from experienced professionals.

By following these steps, you can develop a robust content marketing strategy that leverages AI tools effectively while maintaining a human-centric approach to creativity and strategic planning.