The Simple Way to Run Facebook Ads in 2025

Introduction

In this tutorial, we'll explore a straightforward approach to running Facebook Ads effectively in 2025, based on insights from Brian Moran. Whether you're a beginner or looking to optimize your existing campaigns, this guide will walk you through a proven blueprint for success. By the end, you'll have a clear strategy to increase your ad performance and drive sales.

Step 1: Understand the Facebook Ad Set Structure

To create effective ads, start with a solid understanding of the structure:

• Campaign Level: Define your objective (e.g., traffic, conversions).
• Ad Set Level: Set your budget, audience targeting, and placement.
• Ad Level: Create the actual ad content (images, videos, text).

Practical Tip: Focus on one goal per campaign to streamline your efforts and improve results.

Step 2: Determine What to Optimize For

Optimization is key to successful ads. Consider the following:

• Choose Your Metrics: Focus on metrics that align with your goals, such as click-through rates (CTR) for traffic or conversion rates for sales.
• Adjust Based on Performance: Monitor your metrics regularly and make adjustments to your bids and targeting.

Common Pitfall: Avoid getting caught up in vanity metrics like likes or shares; focus instead on metrics that drive revenue.

Step 3: Target Your Audience Effectively

Identifying the right audience is crucial for your ad's success:

• Define Your Ideal Customer: Use demographic information, interests, and behaviors to target effectively.
• Utilize Custom Audiences: Upload your customer lists or retarget users who have interacted with your business.

Real-World Application: Test different audience segments to see which performs best, and refine your targeting over time.

Step 4: Calculate Return on Ad Spend (ROAS)

Understanding your ROAS helps you evaluate your ad effectiveness:

• Formula: ROAS = Revenue from Ads / Cost of Ads
• Goal: Aim for a ROAS that covers your costs and leaves room for profit.

Practical Tip: Use a spreadsheet to track your ad spend and revenue for clear insights.

Step 5: Focus on Average Order Value and Lifetime Value

Maximizing AOV and LTV can significantly impact your profitability:

• Increase AOV: Upsell or cross-sell to customers during checkout.
• Enhance LTV: Implement strategies to retain customers, such as loyalty programs or email marketing.

Key Insight: Higher AOV and LTV mean you can afford to spend more on ads while still being profitable.

Step 6: Utilize the SamCart LTV Report

Leverage tools like the SamCart LTV Report to gain insights into customer behavior:

• Analyze Customer Data: Look at purchasing patterns and customer retention rates.
• Adjust Your Strategy: Use this data to refine your ad targeting and product offerings.

Tip: Regularly review these reports to stay informed about your customer base and adjust your campaigns accordingly.

Conclusion

Running successful Facebook Ads in 2025 involves a clear understanding of ad structures, audience targeting, and key performance metrics. By following this guide, you'll be able to create more effective campaigns that drive sales and grow your business. Start implementing these steps today, and consider downloading Brian's landing page blueprint for additional insights. For ongoing success, stay updated on your metrics and continuously refine your strategies.