How @joshlyons_sales Became a Sales Expert and Trained Alex Hormozi’s Gym Launch Sales Team

Introduction

This tutorial provides insights into how Josh Lyons transformed his career from having no money to earning $100,000 a month within 18 months. It outlines actionable steps based on his journey and experiences, including the importance of mentorship, internal development, and effective sales techniques. Whether you're new to sales or looking to enhance your skills, this guide is filled with practical advice.

Step 1: Find a Mentor

• Seek a mentor who has proven success in sales.
• Look for someone who can provide honest feedback and hold you accountable.
• Invest in mentorship, even if it means using your savings. This investment can significantly shorten your learning curve.

Step 2: Focus on Internal Development

• Develop your internal skills alongside external sales techniques.
• Evaluate your mindset, habits, and emotional health.
• Regularly assess yourself on a scale of 1 to 10 in areas like health and goal clarity.
• Create a plan to improve areas where you score low.

Step 3: Master the Art of Listening

• Practice making prospects feel heard. Use techniques like:
  • Nodding and using affirmations (e.g., "interesting") to encourage them to continue sharing.
  • Avoid interrupting; let them speak freely.
• Develop your listening skills to help prospects articulate their needs and problems.

Step 4: Practice Sales Conversations

• Use mental rehearsal to prepare for calls. Imagine different scenarios and responses.
• Visualize both successful and challenging calls to build your confidence.
• Regularly reflect on past calls to identify areas of improvement.

Step 5: Embrace Problem Solving

• Understand that selling is about solving problems, not just making sales.
• Ask yourself what challenges the prospect faces and how your solution can help.
• Frame your conversations around problem-solving, rather than simply pushing a product.

Step 6: Control the Call without Being Dominant

• Take charge of the conversation while ensuring the prospect feels comfortable.
• Use open-ended questions to guide the discussion toward their needs.
• Be prepared to challenge their thinking gently if they express hesitations.

Step 7: Maintain a Balance of Authority and Empathy

• Establish authority by being knowledgeable and confident in your offering.
• Show empathy by relating to the prospect's concerns and feelings.
• Strike a balance that allows you to assert the importance of your product while being supportive.

Step 8: Set Exciting Goals

• Define both short-term and long-term goals that excite you.
• Use these goals as motivation to push through challenges.
• Regularly review and update your goals to keep them aligned with your evolving aspirations.

Conclusion

Josh Lyons’ journey to becoming a successful sales expert reveals the importance of mentorship, internal growth, and effective sales techniques. By finding a mentor, honing your listening skills, and framing sales as problem-solving, you can significantly improve your sales performance. Remember, the path to success requires continuous learning, practice, and a commitment to personal development. Start implementing these steps today to enhance your sales skills and achieve your financial goals.