Le marketing c’est quoi ? - Définition du marketing

Introduction

This tutorial aims to clarify the concept of marketing, which is often misunderstood. By breaking down its definition, key principles, and career opportunities, you'll gain a comprehensive understanding of what marketing truly encompasses.

Step 1: Understand the Semantics of Marketing

• Breakdown of the term: The word "marketing" is derived from "market" and the suffix "ing," indicating ongoing action within a marketplace.
• Key takeaway: Marketing is not just about selling; it involves understanding and meeting the needs of customers in a market.

Step 2: Learn the Definition of Marketing

• Reference to Philip Kotler: Kotler, a renowned marketing professor, defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• Implication: This definition emphasizes that marketing is a broad discipline that goes beyond simple promotion or sales.

Step 3: Familiarize Yourself with the 4Ps of Marketing

• Product: Understand what you are selling and how it meets customer needs.
• Price: Determine the right pricing strategy that reflects the value and attracts customers.
• Place: Identify the channels through which your product will be distributed and made available to consumers.
• Promotion: Learn how to effectively communicate your product’s value to your target audience.

Step 4: Explore Career Opportunities in Marketing

• Diverse roles: The marketing field offers various career paths, including:
  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Market Research Analyst
• Practical advice: Consider your interests and strengths to determine which area of marketing aligns best with your career goals.

Conclusion

Marketing is a multifaceted discipline that plays a crucial role in business success. Understanding its core principles, such as the definition provided by Philip Kotler and the 4Ps, will enhance your ability to navigate the field effectively. As you explore potential career paths, remember to focus on areas that resonate with your skills and aspirations. Consider further education or training in specific marketing techniques to deepen your expertise.