1 Month After Playlist Push, Here's What Happened

Introduction

This tutorial will guide you through the insights and results from a Playlist Push campaign, specifically focusing on the experience shared by Two Story Media. You'll learn about the effectiveness of the campaign, how to analyze results using Spotify for Artists, and tips for leveraging your own music promotion efforts.

Step 1: Understand Playlist Push and Its Benefits

• Playlist Push is a platform that connects musicians with playlist curators.
• It allows artists to submit their music to playlists, increasing the chances of gaining exposure.
• Benefits include:
  • Increased streams and followers.
  • Opportunities for engagement with new audiences.

Step 2: Set a Budget for Your Campaign

• Determine how much you are willing to invest in your campaign.
• In this case, a budget of $289 was set to pitch a song.
• Consider the potential return on investment (ROI) based on your goals (e.g., more streams, followers).

Step 3: Choose Your Song Wisely

• Select a track that you believe has the potential to resonate with listeners.
• Ensure the song is polished and ready for promotion.
• For reference, the song promoted in the video can be viewed here.

Step 4: Monitor Your Campaign Results

• After the campaign, it’s crucial to analyze the outcomes.
• Use Spotify for Artists to check:
  • Number of streams gained from the campaign.
  • New followers acquired.
  • Engagement levels (e.g., saves, shares).
• Additionally, review Playlist Push’s report for detailed metrics.

Step 5: Evaluate Overall Impact

• Assess how the campaign influenced your overall music strategy.
• Consider:
  • Did you reach your initial goals?
  • What did you learn about your audience?
  • How can you improve future campaigns?

Step 6: Engage with Your New Audience

• Use social media and other platforms to connect with new fans.
• Keep your audience updated on new releases and projects.
• Consider joining a community for ongoing support and advice, such as the Spotify growth community linked in the video.

Conclusion

Running a Playlist Push campaign can significantly impact your music career by increasing exposure and engagement. By setting a budget, choosing the right song, and analyzing results, you can refine your promotional efforts. Remember to engage with your audience and continually adapt your strategy for future campaigns. For more resources, consider taking the free Spotify Marketing Mini Course or exploring hiring professionals for targeted ad campaigns.